Many people who want to do interviews worry that they’ll have to pay the other person to do the interview. Truth is, a cash payment is usually the LAST thing someone wants in exchange for doing an interview.
Think about this…
Put yourself in the place of any host or an expert you’re hoping to do an interview with you.
- Busy and don’t have time to waste
- Stressed about all the stuff you’re juggling
- Stretched for energy
The key for you, as the person trying to get someone else to do an interview with you, is to think in terms of WIIFT! (What’s In It For THEM).
What’s in it for them to do an interview with you?
“Pay” the Host
If you’re the person being interviewed as an expert, you “pay” a Host to interview you to their audience by offering:
- Great content for their audience – value add – look like a hero to their people
- A Copy of the interview to do with as they like
- Easy setup (you handle all the details)
- Promote YOUR book / product / service with their affiliate link
- (Rarely if EVER a Cash offer)
“Pay” the Expert
If you’re the person interviewing somebody else, you “pay” Experts to do interviews with you by offering:
- Publicity for something they care about
- Help them create a great product FAST with rights to the professionally produced product
- Ongoing exposure through your continued marketing
- Promote THEIR book / product / service (w/ or without your affiliate link)
- Last Option: cash payment (one time or ongoing)
Motivating someone to do an interview with you comes down to knowing what THEY want and helping them get more of that by doing the interview. If you tie their outcome to the interview, the vast majority (yes VAST majority) of people will say yes to an interview with you (no matter which side of the microphone you’re on)!
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