Weekly Update – July 6, 2022

A Note From Jim “Declare Your Independence Day” With July 4th behind us (Independence Day in the USA), I’m reflecting back on my own “independence” day in June of 2001. Let me tell you a quick story… It’s a story about the time I got fired over my cell phone on my way home from…

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The Ultimate “Invitation” Formula That Calls Your Ideal Customers To Action Like Magic!

Who would like the ultimate little formula for a call to action that works anywhere? 

Here you go…

Let’s say I’m doing a little 5-10 minute presentation on “10 Reasons Why Everybody Should Have A Book If You Want A Bigger List”. 

I go through the 10 things real quick, then at the end I say, “Oh, before I forget, if you want to be able to create your own book to use as a lead magnet, or in a book funnel to develop paid customer leads, I can show you nine different ways…

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Weekly Update – June 29, 2022

A Note From Jim The Tale Of Two Parties… Which One Are You Going To? Let’s say we want to invite somebody to a party.   Scenario #1: The Standard Invitation I call you up and say, “My buddy is having a party. They’re going to have a barbecue; it’s going to be awesome. They’re going…

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This Specific Type Of Content Built An Empire That’s Lasted Over 20 Years

What is the message of your content and how do you convey it? 

The most obvious message lives inside the moral of your content. What is the point of the article, listicle, FB live, quote card, or any other content? 

A lot of people put a whole bunch of content out there just for the sake of doing it. All that does is add to the noise. To use content effectively, you should always have a moral – a point. 

And that moral or point needs to flow very, very smoothly into your…

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Weekly Update – June 22, 2022

A Note From Jim Worried About Being Judged For The Quality Of Your Content?… Do This Instead! Most people believe that creating content to build your tribe is really hard and takes a long time. But actually, nothing could be further from the truth.  Here’s what I mean… People believe this because they are conditioned…

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Get 1,200% More Results From EVERY Piece Of Content You Create!

How would you like to do one thing one time and get a dozen different results from it?

That’s called being efficient!
That’s why we’re going to talk about 12 ways to instantly repurpose your content, any content.

“Repurposing” gets a lot of attention, but what does that actually mean? It means take a piece of content, change its form, and it has a brand-new life.

You could literally create one piece of content and use it 12 different ways…

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Weekly Update – June 15, 2022

A Note From Jim Make What You Sell A Necessity… NOT An Optional Luxury What’s going on in the world right now that we can compare to the 1970s?  Inflation and interest rates are going up. People’s credit and ability to borrow money is going down. It’s here, but it doesn’t hurt bad enough –…

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Will People Still Buy The Cow If The Milk Is Free?

So what about the old axiom that you need to “Give away all your BEST Information” for free because they say, “Well if they give away this much value, what else do they have? and I’ll be a paying customer for that!” Real or BS?

I got this question the other day, and it really made me think. I’m sure you’ve heard sayings like:

“Move the free line.”

“Always lead with your best stuff.”

“You get what you give.”

… and more.

I don’t believe those sayings are true anymore…

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Weekly Update – June 08, 2022

A Note From Jim If You Fail To Plan Your Content… Your Results Will Suck! The Word Of The Day Is “Planning” When most people hear the word planning, they think of “planning ahead.” When others hear the word planning, they often think of planning a vacation or a trip. (Though more than a few…

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10 Ways To Get Instant and MASSIVE Credibility With Your Ideal Customers

Being the author of a book gives you massive credibility. Why?

Because we’ve been trained since an early age that authors are literally the “authority” in a given area. (Hey, you can’t have the word authority without the word author in it!)

You can leverage that credibility a book gives you to get more leads and sales in your business… no matter what business you’re in…

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