Branding, Titles, Headlines, and More – SCCMH [Podcast 161]

Jim Edwards discusses the importance of being authentic in your business marketing when it comes to your branding, titles, headlines, logos, and more. Are you wasting money on branding when you could just focus on being authentic to build a brand for yourself…

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“Just Do It”

This quote is from Nike and their many ad campaigns for as long as anyone can remember.

Nike is known for their presence in the fitness and clothing marketplace, as well as their ability to stand out from many competitors who have come and gone over the last 55+ years.

Nike’s big breakthrough came in the mid-1980s when they signed Michael Jordan to an epic shoe deal that created a sneaker dynasty.

The big idea here with this quote is, despite all the excuses we can come up with, in the end we need to dive in and just do it… especially when it comes to getting our own book done.

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Weekly Update – July 6, 2022

A Note From Jim “Declare Your Independence Day” With July 4th behind us (Independence Day in the USA), I’m reflecting back on my own “independence” day in June of 2001. Let me tell you a quick story… It’s a story about the time I got fired over my cell phone on my way home from…

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The Ultimate “Invitation” Formula That Calls Your Ideal Customers To Action Like Magic!

Who would like the ultimate little formula for a call to action that works anywhere? 

Here you go…

Let’s say I’m doing a little 5-10 minute presentation on “10 Reasons Why Everybody Should Have A Book If You Want A Bigger List”. 

I go through the 10 things real quick, then at the end I say, “Oh, before I forget, if you want to be able to create your own book to use as a lead magnet, or in a book funnel to develop paid customer leads, I can show you nine different ways…

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Weekly Update – June 29, 2022

A Note From Jim The Tale Of Two Parties… Which One Are You Going To? Let’s say we want to invite somebody to a party.   Scenario #1: The Standard Invitation I call you up and say, “My buddy is having a party. They’re going to have a barbecue; it’s going to be awesome. They’re going…

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This Specific Type Of Content Built An Empire That’s Lasted Over 20 Years

What is the message of your content and how do you convey it? 

The most obvious message lives inside the moral of your content. What is the point of the article, listicle, FB live, quote card, or any other content? 

A lot of people put a whole bunch of content out there just for the sake of doing it. All that does is add to the noise. To use content effectively, you should always have a moral – a point. 

And that moral or point needs to flow very, very smoothly into your…

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Weekly Update – June 22, 2022

A Note From Jim Worried About Being Judged For The Quality Of Your Content?… Do This Instead! Most people believe that creating content to build your tribe is really hard and takes a long time. But actually, nothing could be further from the truth.  Here’s what I mean… People believe this because they are conditioned…

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Get 1,200% More Results From EVERY Piece Of Content You Create!

How would you like to do one thing one time and get a dozen different results from it?

That’s called being efficient!
That’s why we’re going to talk about 12 ways to instantly repurpose your content, any content.

“Repurposing” gets a lot of attention, but what does that actually mean? It means take a piece of content, change its form, and it has a brand-new life.

You could literally create one piece of content and use it 12 different ways…

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Weekly Update – June 15, 2022

A Note From Jim Make What You Sell A Necessity… NOT An Optional Luxury What’s going on in the world right now that we can compare to the 1970s?  Inflation and interest rates are going up. People’s credit and ability to borrow money is going down. It’s here, but it doesn’t hurt bad enough –…

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Will People Still Buy The Cow If The Milk Is Free?

So what about the old axiom that you need to “Give away all your BEST Information” for free because they say, “Well if they give away this much value, what else do they have? and I’ll be a paying customer for that!” Real or BS?

I got this question the other day, and it really made me think. I’m sure you’ve heard sayings like:

“Move the free line.”

“Always lead with your best stuff.”

“You get what you give.”

… and more.

I don’t believe those sayings are true anymore…

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