wordsthatsell - The Jim Edwards Method

"Sales Copy Story Wizard"

Fill in the blanks and PRESTO: Instant plot line for your own sales stories

Directions:

Fill out the form below & click the "Build" button;
Copy and paste the results into your TEXT editor;
Then copy and past into your WORD Processor;
Edit, Expand, or Outsource as necessary to finish up.

NOTE: DO NOT FILL IN BLANKS WITH PARAGRAPH-LENGTH ENTRIES. It can cause an error and could lose your data.

The purpose is to put in a few words on each to create an outline of ideas.

	Data
	Snippet

Build

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The Hero of your story:

(Ex: myself, newly married / my son-in-law, Jon / my wife and I)

Pronoun to refer to the Hero:

(Ex: I, he, she, we, they)

The Villain of your story:

(Ex: Realtors with their high commissions / a bomb in Iraq))

The MAJOR Obstacle your Hero faces:

(Ex: how to get TWO houses sold / how to make a website with no prior technical skills)

The Goal or Result your Hero is moving towards:

(Ex: move to Fl to take new job before they gave to someone else / provide for his family after a terrible event)

Special Knowledge or Secret the Hero needs / discovers / stumbles upon:

(Ex: how to sell without an agent or broker / how to put up a GOOD website FAST)

Circumstances at BEGINNING of the story:

(Ex: trapped with TWO houses to sell / wounded and forced to re-think everything he planned for his life after getting blown up)

Emotion / feelings at BEGINNING of the story:

(Ex: frustrated and impatient / scared and lost)

Circumstances at END of the story:

(Ex: FREE with both houses sold and bright future ahead / renewed sense of "I CAN" still make a difference in my own life)

Emotion / feelings at END of the story:

(Ex: elated and confident / secure, in control, and confident)

"Magic Bullet" that creates the shift:

(Ex: my "insider" experience as a mortgage broker and real estate agent / the personal instruction of his father-in-law to teach him exactly what to do)

Timing / Timeframe / Timeline:

(Ex: 30 Days / 7 Days / 48 hours)

"Sales Copy Story Wizard"

Example Projects

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