Jim Demonstrates Salescopy Algebra II – SCCMH [Podcast 29]

“Jim Demonstrates Salescopy Algebra II”

The irresistible offer factor formula:

PP / P factor = IOF (Irresistible Offer)

Payoff and Promise divided by Pain Factor = Irresistible Offer…

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How To Uncover The Secret “Emotional” Ingredient In Your Product That Makes People Buy

Here’s why you want to find emotional meaning in your product or service: it’s what ultimately gets people to buy. If you can make people emotional, that changes their state. If you can change their state, you can get them to make a purchase. So, the first step in selling more is to find the…

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Sales Copy Algebra – Useful Formulas – SCCMH [Podcast 28]

“Sales Copy Algebra – Useful Formulas”

Jim creates Salescopy Algebra and explains useful formulas for building successful salescopy.

Formula #1: -P x -A +S = $ales!

Formula #2: D + (B x B x B) + S = $ales

Watch the short video to see what this means!…

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Dissecting past failure and success… Which is more important? [video]

Over the weekend I was looking back at something I did in 2004, actually a sales letter. This was a very important sales letter because it was a sales letter that I wrote for a product that ended up making me enough money to pay off my house. It has been nearly 15 years since…

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Interview with Marshall Wayne from The Agency Declassified – SCCMH [Podcast 27]

“Interview with Marshall Wayne from The Agency Declassified”

Jim and Stew interview advertising and branding wizard Marshall Wayne of the The Agency Declassified – http://theagencydeclassified.com

We all discuss branding, advertising, social media, and the journey of creating a campaign that helps build the brand of clients…..

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What’s your next step? THIS step! [video]

People get all freaked out about what the next step is… Doesn’t matter what they’re doing, people get this wrong! Want to know what your next step is in any project? This step! Join us on Facebook • Instagram • Twitter • LinkedIn • Medium

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Weekly Update – July 3, 2019

A [Special] Note From Jim “Declare Your Independence Day” With July 4th upon us (Independence Day in the USA) I’m reflecting back on my own “independence” day in June of 2001. Let me tell you a quick story… It’s a story about the time I got fired over my cell phone on my way home…

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Jim Does FB Live Script Walk Through – SCCMH [Podcast 26]

“Jim Does FB Live Script Walk Through”

Here is a fun show where Jim and Stew do a video about making a video but make the video LIVE using FB Live.

In the following question:  

Hi Jim, I want to do videos that are 3-5 mins long on the topics of personal development. What script would you suggest?….

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3 Sales Story Secrets You Don’t Know Yet! [video]

Get ready to adapt your stories for many different purposes so you can sell a LOT more (and you won’t have to struggle to use the power of stories in your sales copy)! Once you’re done with the fb live, drop what you’re doing and get the inside track on how to sell a LOT…

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Weekly Update – June 27, 2019

A Note From Jim I’m Guilty of This Too! Have you noticed over the last few years that we don’t plan things very far in advance? Maybe it’s just me. But it seems like we don’t plan things out much further than next week. The thought of something happening in 3-6 months feels “too far…

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