5 Biggest Mistakes People Make With Lead Magnets

Quality, not quantity, make a great lead magnet.

If you want to build a huge, rabid, responsive list, keep your lead magnet focused on a SINGLE “Big Idea, Solution, or Payoff” your target audience REALLY wants.

Focus on a single, HUGE promise that’s important to your target audience.

If you structure your lead magnet wrong, it’ll blow up in your face and cost you a lot of time, money, and credibility.

So, if you want to know how to get a LOT more leads…

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Weekly Update – August 17, 2022

A Note From Jim How Strong Customer Relationships Saved My Business… And Quite Possibly My Family October 25, 2007, I got the call no parent wants to receive. My son-in-law had been hit by a roadside bomb in Iraq and was in a coma after almost bleeding to death on the side of a highway…

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How To Eat Your Elephant

You’ve heard the old saying “How do you eat an elephant? One bite at a time!”

It’s a trite phrase, but it does create an interesting visual for taking on a seemingly HUGE task.

Unfortunately, when you start cutting at that elephant’s snout with your steak knife, you have very little chance of making it all the way to his tail (especially if he’s objecting to you hacking away at his snout with that steak knife!)

I think one of the biggest reasons people don’t finish BIG tasks (elephants) is…

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Weekly Update – August 10, 2022

A Note From Jim The Only Trick You’ll Ever Need for Fast Relevant Content All of us need more content to use in our marketing. The problem is, most people’s content sucks! Why? Because they make the process difficult on themselves AND they don’t create content their customers and potential customers want to read. Creating…

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The Power Of A Great Idea To Stand The Test Of Time (or – How You Can Cash In For Years!)

If you want to create a product that stands the test of time, it must appeal to a fundamental need that simply won’t go away.

A lot of different ideas come and go. I remember 20 years ago, there was a thing called “Blog and ping.” It was a hack / exploit to actually get pages indexed in Google by creating a fake blog, and then using a piece of software to ping Google about a new page on your blog. It was way to get low value pages into Google as an attempt to exploit their algorithms.
This was back when people were…

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Weekly Update – August 03, 2022

A Note From Jim 5 Ways To Keep Your Product, Service, Or Software Truly Evergreen (And Keep Those Sales Pumping) Probably the biggest mistake people make is thinking that once their product, service, coaching, or software is done, they’ll never have to touch it again. It’ll just keep selling forever as long as they drive…

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Using Quotes to Make Killer Content – SCCMH [Podcast 165]

Jim Edwards and Stew discuss using one of many wizards that make content marketing 10x easier. Watch as Jim and Stew share the screen for a demo and tell stories of their favorite wizards / scripts that they use regularly to create all kinds of content (articles, memes, SM posts, webinars, sales letters, etc). In this episode they’ll also share stories and testimonials from clients that have used them in the past to get amazing results…

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Evergreen Webinars: Do They Work… or are they BS?

Evergreen or not to Evergreen? That is the question!

When it comes to webinars the “holy grail” is to be able to take your webinar and turn it into an evergreen presentation that makes you money 24/7/365!

All the experts who sell webinar software admit that converting to evergreen is easy and won’t take hardly any time whatsoever.

Creating a webinar that works… that can be tough.

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Weekly Update – July 27, 2022

A Note From Jim How Stevie Wonder Can Help You Sell More On Your Webinars    “Time is long, but life is short!” – Stevie Wonder Stevie Wonder is one of the most iconic artists of our time. His music transcends time, culture, and generations. But what the heck does he have to do with…

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Going LIVE or Recorded Video – Which is Better? Why? – SCCMH [Podcast 164]

Jim Edwards and Stew Smith discuss different video content types from gifs, video memes, live Q&A, and pre-recorded content. In this episode they also discuss which options are getting the best response / views on their various platforms, as well as which options they have found are best for building a social media platform…

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