Sales Copywriting & Content Marketing Hacks Podcast

We help entrepreneurs sell more with less effort and less stress... no matter what you sell! We cover topics on sales copy, content marketing, advertising, website sales letters, email marketing, headlines, ad writing and more.

WARNING: we are not here to teach copywriters the finer points of copywriting... we're here to make it easy for normal people to use words and pictures to make more sales and get results. And, we have a lot of fun doing it!


Jim Demonstrates Salescopy Algebra II – SCCMH [Podcast 29]

“Jim Demonstrates Salescopy Algebra II”

The irresistible offer factor formula:

PP / P factor = IOF (Irresistible Offer)

Payoff and Promise divided by Pain Factor = Irresistible Offer…

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Sales Copy Algebra – Useful Formulas – SCCMH [Podcast 28]

“Sales Copy Algebra – Useful Formulas”

Jim creates Salescopy Algebra and explains useful formulas for building successful salescopy.

Formula #1: -P x -A +S = $ales!

Formula #2: D + (B x B x B) + S = $ales

Watch the short video to see what this means!…

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Interview with Marshall Wayne from The Agency Declassified – SCCMH [Podcast 27]

“Interview with Marshall Wayne from The Agency Declassified”

Jim and Stew interview advertising and branding wizard Marshall Wayne of the The Agency Declassified – http://theagencydeclassified.com

We all discuss branding, advertising, social media, and the journey of creating a campaign that helps build the brand of clients…..

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Jim Does FB Live Script Walk Through – SCCMH [Podcast 26]

“Jim Does FB Live Script Walk Through”

Here is a fun show where Jim and Stew do a video about making a video but make the video LIVE using FB Live.

In the following question:  

Hi Jim, I want to do videos that are 3-5 mins long on the topics of personal development. What script would you suggest?….

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Speed Dating with Jim – SCCMH [Podcast 25]

“Speed Dating with Jim”

Jim answers rapid fire copywriting, http://thejimedwardsmethod.com wizard questions, as well as Funnel Scripts questions.

We call this episode Speed Dating With Jim as he discusses both Funnel Scripts and The Jim Edward Method Premium where Funnel Scripts and Premium Wizards for both content marketing and salescopy can be easily created – with the wack of a button….

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Beginner Funnel Scripts User – SCCMH [Podcast 24]

“Beginner Funnel Scripts User”

From RICHARD: “IM A GREENHORN, I have about 14 funnels in my head or ideas for funnels with offers written down and about 5 projects started in Funnel Scripts. I’m just not sure which script is best for which niche funnel I’m working on… So right out of the gate, I’m getting myself stuck in a web… Because I’m trying to do too many things and learn too many things at once, what type of script for my particular niche funnel should I try?”…

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What Are Your Three Rules Of Salescopy? – SCCMH [Podcast 23]

“What Are Your Three Rules Of Salescopy?”

You have your THREE RULES of salescopy but you can add the THREE additional rules to GET THEM DONE with the scripts…

Myself: When I encourage others to workout In tactical fitness population I focus on learning the three phases:

Jim’s THREE RULES:
 – It is not what it IS – it is what is DOES
– Make People Emotional…

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The Most Important Things In Life (And Sales Copy) – SCCMH [Podcast 22

“The Most Important Things In Life (And Sales Copy)”

Jim and Stew discuss something that happens to us all – LIFE.  Often it can derail our plans, but it can also create a hyper-focused ability to get things done in half the time – often faster. When it feels like the world is falling around you, but you still need to figure out a way to get the important things done with your job, try this:

Make a list of all the things you need to do for your business – NEED to do every day / once a week. 
 
Make a list of the things you do but maybe waste time in your day doing them…

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It’s Not What It Is – It’s What It Does – SCCMH [Podcast 21]

“It’s Not What It IS… It’s What It DOES!”

This is Sales Copywriting GOLD here folks.  Jim and Stew discuss a problem most of us have as entrepreneurs – actually selling our products / services incorrectly.

It’s Not What It IS… It’s What It DOES! When it comes to sales copywriting, one of the biggest mistakes people make is getting hung up on WHAT they sell. Not what your products or service actually DO for the people that buy them.

Hook and sell on emotion, easing of a problem with anything we sell. We all need to remember that people buy what you’re selling based on the desires it satisfies or the problems it solves. As Jim references in the podcast, we don’t just sell tea, a book, or a drill, we sell products that help people ease their pain, solve their problems, or help them reach their goals and dreams.  Never forget that…

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Polishing Your Salescopy for Max Sales – SCCMH Podcast 19 [podcast]

“Polishing Your Sales Copy for Max Sales”

Take sales copy from 90% to 95-100% and perfect for you and your business. 
 
Start with the Title and Headlines – make sure you have hook to help get eyes on you.   Have a hook to build curiosity that resonates with your target audience. 

Does your sales copy – discuss a problem and how to fix it?
 
Test a few changes to your headlines / titles and see which one works best in an article, product, or service…..

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