Sales Copywriting & Content Marketing Hacks Podcast

We help entrepreneurs sell more with less effort and less stress... no matter what you sell! We cover topics on sales copy, content marketing, advertising, website sales letters, email marketing, headlines, ad writing and more.

WARNING: we are not here to teach copywriters the finer points of copywriting... we're here to make it easy for normal people to use words and pictures to make more sales and get results. And, we have a lot of fun doing it!


Marketing Diary – Do One Daily – SCCMH [Podcast 142]

“Marketing Diary – Do One Daily – SCCMH [Podcast 142]”

Jim and Stew discuss the importance of having an idea creation to-do checklist, but more importantly a marketing diary. Be honest with yourself and write down what you ACTUALLY did. Often the truth is somewhere in the middle of your plans and schedule and doing nothing.

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Using Quotes to Your Advantage in Content Marketing – SCCMH [Podcast 141]

“Using Quotes to Your Advantage in Content Marketing – SCCMH [Podcast 141] ”

Jim Edwards discusses many ways to use quotes for content and why it is important to use quotes from yourself, customer’s testimonials, people in the same market, and/or famous people. These quotes can make excellent content for marketing your products and services. Watch as Jim and Stew show you how.

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Brainstorming Content Marketing with Jim Edwards – SCCMH [Podcast 140]

“Brainstorming Content Marketing with Jim Edwards – SCCMH [Podcast 140] ”

Jim Edwards breaks down all the methods of creating ideas for content marketing and then applying them in multiple ways where there are literally thousands of options for repurposing the same content.

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Content Marketing Creation Ideas – SCCMH [Podcast 139]

Podcast 139 – Consistency is the Key to Content Marketing. Check out literally more than 500 clever ways to reach your customer base daily with useful content, deals, and information about your offerings. Staying relevant in a huge world of social media, email and classic methods of marketing. You should have three options to go […]

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What Makes a Good OFFER for Content Marketing? SCCMH [Podcast 138]

Let’s discuss some of the many ways to get deep into the psychology of sales copy writing with a good OFFER. When to post an offer or buy now button?This is part three of the trilogy, Hook – Story – Offer on podcasts 136, 137 & 138Don’t forget the Facebook Group Sales Copy Writing and Content Marketing […]

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What Makes a Good Story? SCCMH [Podcast 137]

“What Makes a Good Story? SCCMH [Podcast 137]”

What Makes a Good Story for Content Marketing? Let’s discuss some of the many ways to get deep into the psychology of sales copywriting with a good story. One sentence story? Short / Long Story?

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What is Going to Be Your NEXT TO-DO? SCCMH [Podcast 134]

“What is Going to Be Your NEXT TO-DO? SCCMH [Podcast 134]”

What is Going to Be Your NEXT TO-DO? Can you complete it during the time before the New Year? Black Friday / Cyber Monday? Set a goal for a new product / service and make it happen. New Book? New Program? New Service? New ScriptCaster Wizard App?

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What Makes a Good Hook? SCCMH [Podcast 136]

“What Makes a Good Hook? SCCMH [Podcast 136]”

What Makes a Good Hook, Story, Offer? This is part one of the three part series Hook – Story – Offer podcasts. Let’s discuss what makes a good hook in sales, content, social media, and other forms of marketing.

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What Is Your Marketing Strategy? SCCMH [Podcast 135]

Jim and Stew discuss marketing strategies and how to diversify your marketing methods. Do you have a marketing strategy? Is your system the business norm? Are you out of the box? Big spender? No out of pocket marketing? How do YOU get the word out about what you do in order to stay relevant? Don’t […]

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A Marketing Calendar. Things we should do Daily, Weekly, Monthly, Quarterly… SCCMH [Podcast 133]

“A Marketing Calendar. Things we should do Daily, Weekly, Monthly, Quarterly… SCCMH [Podcast 133]”

A Marketing Calendar. Things we should do Daily, Weekly, Monthly, Quarterly, Seasonally, Special Occasions, and of course Black Friday / Cyber Monday. Do you have a marketing calendar to keep you accountable? Something to consider. What are YOUR habits that you have going now that are part of your system? What can you do better?

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