Sales Copywriting & Content Marketing Hacks Podcast
We help entrepreneurs sell more with less effort and less stress... no matter what you sell! We cover topics on sales copy, content marketing, advertising, website sales letters, email marketing, headlines, ad writing and more.
WARNING: we are not here to teach copywriters the finer points of copywriting... we're here to make it easy for normal people to use words and pictures to make more sales and get results. And, we have a lot of fun doing it!
Being Ready for Business Opportunities as They Emerge – SCCMH [Podcast 92]
“Being Ready for Business Opportunities as They Emerge – SCCMH [Podcast 92]”
Jim Edwards and Stew Smith discuss how online businesses have evolved in the last 20 years and those who are doing well. Are you ready to capitalize on business opportunities as a business entrepreneur – especially with online business? Are you flexible and technically savvy to go virtual? Are you open to the next big thing?
Using Social Media Effectively For Your Business – SCCMH [Podcast 91]
“Using Social Media Effectively For Your Business – SCCMH [Podcast 91]”
Jim Edwards and Stew Smith discuss using social media while going live in the Sales Copywriting and Content Marketing Hacks Facebook group.
There were several useful ideas for a wide variety of social media platforms depending on WHERE your market / customer base is located.
Bump Offers, One Time Offers And When to Use Them – SCCMH [Podcast 90]
“Bump Offers, One Time Offers And When to Use Them – SCCMH [Podcast 90]”
Jim Edwards and Stew Smith answer the question: Has anyone ever tried putting a “bump” offer on a free lead magnet page? First he explains thoroughly the differences between Order Bumps, Bump Offers, and One Time Offers (OTO) with some great analogies that helps even the beginner entrepreneur understand the importance of these “upsells”
Salescopy On Landing Pages – Need to Know Info! – SCCMH [Podcast 89]
“Salescopy On Landing Pages – Need to Know Info! – SCCMH [Podcast 89]”
Jim Edwards and Stew Smith discuss what kind of salescopy is needed and works best on landing pages. How your sales pages LOOKS immediately is important. Having a hook, a compelling SHORT story, and a dynamite offer is how it works optimally for you and your business goals.
Multiple Big Ideas – Affiliate Marketing – SCCMH [Podcast 88]
“Multiple Big Ideas – Affiliate Marketing – SCCMH [Podcast 88]”
Jim Edwards and Stew Smith discuss developing big ideas and what advice for affiliate type of sales. There are many types of affiliates – which one do you want to be?
Sales Copy Flow – Hook Story Offer – SCCMH [Podcast 87]
“Sales Copy Flow – Hook Story Offer – SCCMH [Podcast 87]”
Jim Edwards and Stew Smith discuss what makes salescopy work best for you. How your sales pages flow is important. Having a hook, a compelling story and a dynamite offer is how it works. You need to remind people that you have the answer to their problems and tell them what you, your products, and service do vs telling them what it actually is. As Jim says, “It is not what it IS, it is what it DOES.”
The Number 1 Ingredient of Entrepreneurship – SCCMH [Podcast 86]
“The Number 1 Ingredient of Entrepreneurship – SCCMH [Podcast 86]”
Jim Edwards and Stew Smith go LIVE and discuss creating a series of podcasts focused on the STARTER KIT for online business. This week is about YOU and your energy to get things done. Check it out.
The Offer – What Every Offer Needs In Order to Find Buyers – SCCMH [Podcast 85]
“The Offer – What Every Offer Needs In Order to Find Buyers – SCCMH [Podcast 85]”
Jim Edwards and Stew Smith discuss creating a series of podcasts focused on the STARTER KIT for online business. This week is about your offer and the types of things that potential customers need to see in order to buy. Check it out.
Jim describes the OFFER in simplified detail that will help you understand HOW TO SELL.
Business Model – Funnel Flow – SCCMH [Podcast 84]
“Business Model – Funnel Flow – SCCMH [Podcast 84]”
Jim Edwards and Stew Smith discuss creating a series of podcasts focused on the STARTER KIT for online business. This week is about your business model. Check it out.
If your goal is to build a system to gather prospects and turn into clients / customers without having people have to visit the office and need help with creating an online coaching / communications arm of my business.
Defining Your Niche Market and Marketing It Correctly – SCCMH [Podcast 83]
“Defining Your Niche Market and Marketing It Correctly – SCCMH [Podcast 83]”
Jim Edwards and Stew Smith discuss creating a series of podcasts focused on the STARTER KIT: Online Business Goals: This week’s topic is Knowing Your Market and Asking the Question – Are You Marketing Your Market Correctly.
Where are your future customers? The people who want to give you money for what you sell?
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