Sales Copywriting & Content Marketing Hacks Podcast

We help entrepreneurs sell more with less effort and less stress... no matter what you sell! We cover topics on sales copy, content marketing, advertising, website sales letters, email marketing, headlines, ad writing and more.

WARNING: we are not here to teach copywriters the finer points of copywriting... we're here to make it easy for normal people to use words and pictures to make more sales and get results. And, we have a lot of fun doing it!


Headline Wizard Demo and Question Answered – SCCMH Podcast 17 [podcast]

“Headline Wizard Demo and Question Answered”

Jim Edwards and Stew Smith take on a question from one of the members of the Sales Copywriting and Content Marketing Hacks Closed Facebook page and answer the question by demonstrating a new software wizard that is available with the PREMIUM program at The Jim Edwards Method….

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Adding Sales Copy to your Content Without Being Obnoxious – SCCMH Podcast 16 [podcast]

“Adding Sales Copy to your Content Without Being Obnoxious”

Jim Edwards (http://www.thejimedwardsmethod.com) and Stew Smith discuss the subtle ways to introduce sales copy into content created for your readers or viewers that can be done by article / blog post or by quick FB Live video as well. 

Some of the information featured in this podcast:

– Talk / write about a benefit, meaning, or education to the content
– Show them WHAT to do but sell them on HOW to do it…

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Content Creation / Sales Copy – Keeping Momentum – SCCMH Podcast 15 [podcast]

“Content Creation/Sales Copy – Keeping Momentum”

Jim Edwards and Stew Smith discuss keeping the momentum when life gets in the way of business updates. Here is a top ten list we created and NOW asking the listeners to come up with the 6-10 methods for ways to keep the momentum either with content creation or sales copy updates….

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Content Creation by Answering Questions- SCCMH Podcast 14 [podcast]

“Content Creation by Answering Questions”

You owe it to yourself to answer frequently asked questions with an article or video to better explain or answer common issues people are having. This will be an easy answer for future similar questions, but will be a great one on one commercial for you and your products / services. …

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Content Creation with List Articles – SCCMH Podcast 13 [podcast + transcript]

“Testimonials: What to do when you have no testimonials – Why You Need Them”

Jim and Stew discuss the simplicity of making and reading list articles.  Whether it is a top ten list, three ways to avoid issues, or a 5 step program, lists within an article, blog post, video and even memes work well for all types of content for your readers / customers.

Helpful Tips: …

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Testimonials – SCCMH Podcast 12 [podcast + transcript]

“Testimonials: What to do when you have no testimonials – Why You Need Them”

We all need proof that our products and services work and we need to know they work prior to purchasing. That is why we need testimonials both as a merchant and consumer.

Types of testimonials…

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The One Time Offer – Do Them! – SCCMH Podcast 11 [podcast + transcript]

“The One Time Offer – Do Them!”

Jim and Stew discuss the importance of adding a One Time Offer to your sales page.  Also discussed is the differences of the One Time Offer, Order Bump, Cross Sell, and Back End Offer – Jim shares how you can do them all with a video or sales copy text.

Tips on the One Time Offer…

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Testing Your Sales Copy – Bettering Your Best – SCCMH Podcast 10 [podcast + transcript]

“Testing Your Sales Copy – Bettering Your Best”

Jim drops some knowledge bombs on how to test your sales copy on your site or in video sales letters. The focus of this discussion is getting more money from the SAME traffic. To do this you have to test ONE THING AT A TIME…

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Ten Most Lethal Copywriting Mistakes – SCCMH Podcast 9 [podcast + transcript]

“Ten Most Lethal Copywriting Mistakes”

Jim Edwards hits it out of the park with this top ten list focusing on mistakes in copywriting.  

A brief synopsis is the following:

1 – No headline or title (or crappy one)

2 – Features only with no benefits or meaning

3 – Don’t talk about  yourself – Talk TO the customer…

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Jim’s Origin Story and Story Creation Tips – SCCMH Podcast 8 [podcast + transcript]

“Jim’s Origin Story and Story Creation Tips”

Jim Edwards and Stew Smith discuss each others story and Jim shares his origin story with you. Following the “Hero’s Story Outline”, Jim walks you through the steps a good story requires…

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