Sales Copywriting & Content Marketing Hacks Podcast

We help entrepreneurs sell more with less effort and less stress... no matter what you sell! We cover topics on sales copy, content marketing, advertising, website sales letters, email marketing, headlines, ad writing and more.

WARNING: we are not here to teach copywriters the finer points of copywriting... we're here to make it easy for normal people to use words and pictures to make more sales and get results. And, we have a lot of fun doing it!


Disaster Recovery or Business Continuity – SCCMH [Podcast 38]

Today’s topic is disaster recovery or business continuity. What is your plan when you cannot work. Electrical failure, floods, dropped / broken equipment. Do you have back up plans? Back up products? …

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New Member Question – Getting Started With Writing & Sales Copy – SCCMH [Podcast 37]

Jim Edwards and Stew Smith discuss a Sales Copy and Content Marketing Hacks Facebook Group comment and question from a new member. 
 
From Heidi – “My dream is to become a children’s book author, but in the meantime I need an income and lots of writing experience. I’d love to be able to do it for a living. So far I’ve really written 2 children’s books, neither of which have made it out of my google docs. Any suggestions?” …

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Finding Motivation When You Feel Like Quitting – SCCMH [Podcast 36]

“Finding Motivation When You Feel Like Quitting ”

Jim Edwards and Stew Smith discuss the in depth details of not quitting, staying motivated, and getting comfortable being uncomfortable. Jim’s story and lessons learned created by the Hero Journey Short Form Wizard available at the link above!..

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Conversion Rates and Why They Matter – SCCMH [Podcast 35]

“Conversion Rates and Why They Matter”

Jim Edwards and Stew Smith discuss the in depth details of conversion rates with regard to opt in pages, sales pages, order bump, upsells or one time offers, abandoned cart recovery, and email sequences with click through rates. Check out the 1-2 punch Jim does with this topic breaking it down to the basics…

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Idea Creation – Video / Article Wizard Demo – SCCMH [Podcast 34]

“Idea Creation – Video / Article Wizard Demo”

Jim Edwards answers a question on making a 3-5 minute video using some tools inside The Jim Edward Method Premium. These wizards are capable of creating daily content ideas…

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Content Creation Challenge – Share & Redistribute – SCCMH [Podcast 33]

“Content Creation Challenge – Share & Redistribute”

Jim and Stew discuss the simplicity of making content from questions (emails or social media) then getting into pushing them out to multiple media outlets: social media (FB, Twitter, Instagram), newsletters, group email…

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When Facebook Ads ARE NOT The Solution – Know Your Market – SCCMH [Podcast 31]

“When Facebook Ads ARE NOT The Solution – Know Your Market”

Jim Edwards and Stew Smith discuss a question from a medical professional about marketing his concierge service.  There are some things that we should realize that social media cold traffic may not be the best bang for your buck with advertising.  Check out this interesting discussion concerning building a new service for your business…

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What is the Epiphany Bridge and How Do I Use It? – SCCMH [Podcast 30]

“What is the Epiphany Bridge and How Do I Use It?”

Jim Edwards discusses the Epiphany Bridge and how to use it. Understand we all have several epiphanies throughout the journey of our lives. How long should an epiphany bridge be and how often should we use them?

Learn why the epiphany bridge is a useful tool for all business owners in their marketing salescopy…

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Jim Demonstrates Salescopy Algebra II – SCCMH [Podcast 29]

“Jim Demonstrates Salescopy Algebra II”

The irresistible offer factor formula:

PP / P factor = IOF (Irresistible Offer)

Payoff and Promise divided by Pain Factor = Irresistible Offer…

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Sales Copy Algebra – Useful Formulas – SCCMH [Podcast 28]

“Sales Copy Algebra – Useful Formulas”

Jim creates Salescopy Algebra and explains useful formulas for building successful salescopy.

Formula #1: -P x -A +S = $ales!

Formula #2: D + (B x B x B) + S = $ales

Watch the short video to see what this means!…

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