Weekly Update โ€“ August 23, 2018

A Note From Jim We’re almost to the end of August. That means 4 months left until the end of the year. If you plan to take a week off somewhere around the holidays, that means 15 weeks of opportunity left. 75 golden days (assuming a 5 day work week). 600 hours (assuming 8 hours…

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Getting “It ALL” Done!

One thing I’ve realized over the years (okay, and over the last week too) is that you’ll NEVER get it “ALL” done ๐Ÿ™‚ Whatever “it” is… you’ll never be done (until, of course, you die… then you have official permission to never worry about your unfinished To-Do list ever again) ๐Ÿ™‚ The best thing you…

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What’s Your Relationship With Monday?

I’ve always been a big fan of Monday. Here’s why. On Monday, no matter how bad last week was, whatever you did or didn’t get done, Monday is always a chance to start over. Every Monday I make a list of all the stuff I want to get done this week, and then just dive…

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Weekly Update – August 15, 2018

A Note From Jim A Quick and Easy Tip to Keep Moving Forward On A Big Goal If you’re a person who is serious about wanting to keep moving forward on a big goal, then this time leverage tip holds the keys you need to succeed. The Big Idea: If You’re Overwhelmed… Break It Down…

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Make The “Summer Swoon” Work For You!

For the last 20 years I’ve noticed something online called the “Summer Swoon.” Sellers typically notice that sales drop a bit… engagement drops… and people seem to want to wait to take action until the kids go back to school. It’s not because people are lazy. Think about what are people doing in the summer.…

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Feedback

Most people don’t pay attention to, ignore, or are blissfully ignorant of feedback in their lives. People don’t read the feedback from webinars, or blog posts, or their help desk, or social media. Yet that feedback often holds the key to pulling success from the jaws of failure. Example. I did a webinar with Greg…

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I wrote a book and it didn’t sell

I think writing and publishing your own book is a great goal… here’s the response to the “I didn’t make any money with it.” That’s not unusual. Very few people actually make much money on just book sales (unless they already have an audience)… you make money BECAUSE you have a book. The book is…

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Weekly Update โ€“ August 8th, 2018

A Note From Jim It seems inevitable. Late July and August sales always seem to drop off online…and have since 1997. Then, in September, things “pick back up again” — or at least we hope they do. Now, there are exceptions to every rule. Lord knows, I’ve had some of my most important months in…

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Weekly Update โ€“ August 1st, 2018

A Note From Jim If In Doubt – Go For A Shorter Version When writing sales copy, default to the “less is more” model. When recording a video sales letter, try the shorter one first. When publishing a free report or other lead magnets, go for the 5 pager over the 50 pager if at…

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Nobody Cares About YOU In Your Sales Copy

There’s something you should know.ย  Nobody cares about you. And what I mean by that is nobody cares about you in your sales copy. Think about when you’re buying something, do you really care about the person you’re buying from? Honestly? 99% of the time the answer is, no. You don’t care about the person…

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