Weekly Update – August 1st, 2018

A Note From Jim If In Doubt – Go For A Shorter Version When writing sales copy, default to the “less is more” model. When recording a video sales letter, try the shorter one first. When publishing a free report or other lead magnets, go for the 5 pager over the 50 pager if at…

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Nobody Cares About YOU In Your Sales Copy

There’s something you should know.  Nobody cares about you. And what I mean by that is nobody cares about you in your sales copy. Think about when you’re buying something, do you really care about the person you’re buying from? Honestly? 99% of the time the answer is, no. You don’t care about the person…

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Weekly Update – July 18th, 2018

A Note From Jim Here’s something to think about. It used to be that email was everything in marketing. Now, not nearly as much. Yes, email still matters… and yes, people still read it. But, the big difference now is that people read email only from people they have a relationship with. In other words,…

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Fake It ‘Til You Make It… Worst Advice Ever!

I’m sure you’ve heard this advice before “fake it ’til you make it.” That’s the typical advice people give you when you’re first starting out in something, especially if you want to find success. They tell you to fake it ’til you make it. Here’s why that rates as the worst advice you could ever…

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Weekly Update – July 11th, 2018

A Note From Jim Despite what many would have you believe the source of your success is NOT outside of you… it’s inside! (Ever heard the phrase “It’s an inside job!”?) Looking for success outside of you gives away control to others. If you want to find success, look within and you’ll be amazed at…

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The Funnel Copy Secret Hiding In Plain Sight

Do you want to write funnel sales copy that converts fast? Do you want to know the #1 headline formula that works with the vast majority of traffic? Have you experienced failure with writing sales copy in the past and now you’re scared your copy will fall flat on its face? Well, here’s some good…

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Weekly Update – July 4th, 2018

A Note From Jim “Declare Your Independence Day” With July 4th upon us (Independence Day in the USA), I’m reflecting back on my own “independence” day in June of 2001. Let me tell you a quick story… It’s a story about the time I got fired over my cell phone on my way home from work on…

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3 Ad Mistakes You Must Avoid Like The Plague

If you want to run ads that make a profit, then pay very close attention to these 3 mistakes (and how to avoid them). Mistake #1: Not Testing More Than One Ad At A Time The core idea with this is most people just run one ad at a time to “see what happens”. This…

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Weekly Update – June 20, 2018

A Note From Jim What is “Content Marketing”? Content marketing gets a lot of play online, especially lately. The problem is, people make it more complicated than it needs to be, mainly because we rarely recognize simple as valuable. Content marketing is simply a 2-step process where you 1. Create valuable content for people in…

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Weekly Update – June 13, 2018

A Note From Jim Want Something Different – TRY Something Different It’s funny how many things are done the way they’re done because “that’s the way we’ve always done things!” Did you know railroad widths can be traced back to a single guy who attached a steam engine to mining carts? (No, it wasn’t Roman…

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