CARVER Method for Business – SCCMH [Podcast 148]

“CARVER Method for Business – SCCMH [Podcast 148]”

Jim and Stew discuss an old school Special Forces acronym for target analysis BUT we use it for assessing business opportunities and vulnerabilities as well.

CARVER = Criticality, Accessibility, Recoverability, Vulnerability, Effect and Recognizability – How can you the CARVER acronym to assess your own business…

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Communications is KEY! – SCCMH [Podcast 147]

“Communications is KEY! – SCCMH [Podcast 147]”

Jim and Stew discuss how communications continue to change quickly in life and in business. Communication is KEY. Have you noticed the evolution of email going from everyone excited about “You’ve got mail?” to spam filters and mass delete feature? Some in the younger generation consider email about as formal of writing as snail mail is. Snail mail, phone calls, and emails are being replaced by…

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The Greatest Story of All Time in 60 Seconds Flat [video]

The hero’s journey follows a basic arc you can use to create an incredible storyline that motivates and persuades quickly. Use this framework to create your own amazing stories to help you sell more, convert more, get more clicks, profits, and make your sales copy more interesting. Would you like to get better at telling…

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The #1 Story To Tell To Make More Sales

The #1 Story To Tell To Make More Sales

I started selling my first book online back in 1997. I struggled for years. In fact, I struggled for four years trying to sell my book. Then I went to a seminar and I listened to somebody who said, “You need to tell a story on your sales letter.” Actually, first, he taught what a sales letter was, then he said you need to tell a story on your sales letter.
Now, I don’t know about you. But if somebody says, “Hey, tell a story.” It’s kind of hard to figure out which story to tell…

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This Word Made Me Millions: Stories [video]

Word of the day: Stories Stories are the most powerful tool for amazing sales copy and content ever created. A great story sells without selling, and the single most valuable thing you can do to make more sales is get better at telling stories. Start telling stories about your products, your customers, and your experiences.…

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Weekly Update – February 9, 2022

Jim’s Golden Nuggets 1. The Hero’s Journey In 60 Seconds The hero’s journey follows a basic arc you can use to create an incredible storyline that motivates and persuades quickly and easily. Your main character starts out on the left. Nothing’s too good. Nothing’s too bad. But then he makes a decision or something happens…

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The OODA Loop and Using It To Solve Business Problems – SCCMH [Podcast 146]

“The OODA Loop and Using It To Solve Business Problems – SCCMH [Podcast 146]”

Jim Edwards and Stew discuss the OODA Loop – Observe, Orient, Decide, and Act. No matter what situation we are in this process takes a split second (sometimes) to complete, while more difficult problems may take more than a few seconds to go from observation mode to acting on that observation. Check out how Jim and Stew discuss using this for breaking down business decisions.

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The #1 Sales Story You Can Tell To Sell Anything! [video]

The #1 best story that you can tell to immediately increase sales is your “origin” story. That story answers a whole bunch of questions really, really fast. It’s the number one type of story you need to learn how to tell. Before I forget, if you’re wondering “How can I make more sales more consistently?”,…

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The 5 E’s of Product Launch – SCCMH [Podcast 145]

“The 5 E’s of Product Launch – SCCMH [Podcast 145]”

The Five E’s of Launching a Product. Check out the walk through by Jim Edwards as he explains the proper product launch in five easy step using the Five E’s…

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Get It Done Mindset – SCCMH [Podcast 144]

“Get It Done Mindset – SCCMH [Podcast 144]”
Jim and Stew discuss focusing on a Get It Done Mindset as we wrap up 2021 and head into 2022. Ask yourself: How bad do you really want it? Then be honest with the assessment – You may not want it bad enough IF….

You keep getting distracted by things that harm your focus.

You cannot get started because you don’t have all the things you need…

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