I made this checklist for myself to promote my courses on Udemy, however I realize that these will actually work with promoting any type of info-product, ebook, etc.. Thought maybe you guys would like it too.
Specific Promotional Strategies
“Free” Ads: (Pay with time invested)
___ Post on Facebook
___ Post on LinkedIn
___ Post on Twitter
___ Post on Blog
___ Post on YouTube
___ Post on G+
___ Email Your List
___ Create and promote an info-graphic based on course / ebook content
___ Create a deck on Slideshare about your course / book
___ Ads in your ebook(s)
___ Put the landing page for your course / book as the confirmation page on an opt-in campaign
___ Approach Affiliates to Email Their Lists
___ Email Promotion Exchanges with Instructors / Authors with related courses / books
___ Press Releases about your course / book
___ Relevant Niche Forum Posts + Signature (Link)
___ Articles (Syndicated) + Link
___ Email Signature file (personal / broadcasts)
___ Do a Webinar (Own list / JV / Affiliate)
Paid Ads:
___ Google AdWords
___ Facebook Promoted Posts
___ LinkedIn Paid Ads
___ Paid Videos on YouTube
___ Solo Emails
___ Niche Ads Sites (BuySellAds.com)
___ Re-targeting Campaigns (FB, AdWords, etc.)*
Can you think of any other strategies I missed on this checklist? If so, please share in the comments below! Please let me know what you think J
Jim
* Viewer contribution. See comments below 🙂
31 Comments
Deborah Miller
October 14, 2014These are really great ideas! Thanks for sharing. I like the idea that it’s a checklist and I can keep track of the ones I am using.
BigJim
October 14, 2014Deb,
Glad you like it 🙂
Jim
Derek Baron
October 14, 2014Another great “paid” component of reaching your target market is by “re-targeting” whether it’s with Facebook or using re-targeting pixels. Great post Jim, thx!
BigJim
October 14, 2014Derek – Thank you… I’l admit, my knowledge on re-targeting is not good… but I can see it’s a keeper and needs to be added to the list!
Jim
Derek Baron
October 15, 2014Jim – I’m learning too and I’m sure you will have a webby in this eventually! Thx again for all you do!
Judy Helm Wright
October 14, 2014Hello from beautiful Montana,
Jim, thanks so much for this checklist. Like many scattered writers (a finger in many pies) we need checklists and systems in order to succeed.
This will be helpful to decice which tasks to do myself and which to outsource.
Have a great day, Judy Helm Wright aka “Auntie Artichoke”
BigJim
October 14, 2014Judy – excellent!
Jay R. Delfin
October 14, 2014Thanks so much for the checklist. It is a practical guide and most useful.
BigJim
October 14, 2014Hi Jay,
You’re welcome 🙂
Jim
Aviva
October 14, 2014I didn’t see Pinterest on your “Free” list. It’s easy to use and it can boost your page rank on google (organic). It is timr consuming but not more than the other options.
BigJim
October 15, 2014Aviva,
Great suggestion!
Thanks
Jim
Greg, The Master Negotiator & Body Language Expert
October 14, 2014Jim, this really is good! I’m going to pass it on to my mastermind group.
One more thing you might put on your Paid advertising list is Youtube. You have it listed under the Free advertisement list, but it can also be added under the paid category and right now, ads on Youtube are very inexpensive (depending on what type of ad you decide to run).
I just said to an associate yesterday, you can pinpoint your demographic so specifically with ads on youtube and you don’t have to pay for the adv if someone doesn’t watch a portion of the first 30 seconds of your adv (e.g. your video is 60 seconds and someone only watches the first 29 seconds and clicks away from it. In that case you don’t pay for the adv). I told my associate, you can pinpoint your adv such that you only want it viewed by one eyed green flies that have one wing and only fly in the rain on sunny days (That’s an exaggeration but you get my gist :))
Thanks again for the list. Just a FYI, you sent a message out a week or so ago, asking if there was an interest in a product you were considering developing. I signed up for it and I’m still waiting for the outcome 🙂 My mama told me many years ago, when someone is ready to offer you money, depending on what they want you to do for it, reach out and accept it 🙂 …
Greg, The Master Negotiator & Body Language Expert
BigJim
October 15, 2014Greg,
Excellent point… thanks 🙂
Jim
Bruce Arnold
October 14, 2014Jim, Thanks for the checklist! I find checklists are very helpful, and this one will especially come in handy. Much appreciated.
Best wishes,
Bruce Arnold
BigJim
October 15, 2014Bruce,
You’re welcome 🙂
Jim
Stefan Gonick
October 14, 2014Another free (and time consuming) option is to participate in discussion forums relevant to your business and include your promotional links in your signature.
BigJim
October 15, 2014Stefan,
Thanks!
Jim
Kym Kirk
October 14, 2014Thanks for the checklist, Jim.
Can not think of any further additions.
Kym
BigJim
October 15, 2014Kym,
You’re welcome 🙂
Jim
Kelda
October 14, 2014I agree with everyone else! This is going to be so helpful to me going forward. Thanks!
BigJim
October 15, 2014Kelda,
Excellent 🙂
Jim
Stephanie Philp
October 14, 2014Fantastic resource, thank you Jim. Great to have a reminder/structure.
BigJim
October 15, 2014Stephanie,
You’re welcome 🙂
Jim
Sheila LyonHall
October 14, 2014Jim,
Your Checklist is an excellent resource. I can put the information to immediate use … like NOW! Many thanks!
BigJim
October 15, 2014Hi Sheila,
You’re welcome 🙂
Jim
Pearl
October 15, 2014I was just about to do this for an authority blog launch but I think you covered it. Thanks, saved me a lot of time.
BigJim
October 15, 2014Pearl,
Excellent… let me know how you do!
Jim
Jeannette Kavanagh
October 17, 2014Great checklis.Thank youJim – a reminder of all I need to do!
BigJim
October 20, 2014You’re welcome 🙂
Judy Seeger
October 20, 2014Thanks Jim – great list. Do you have a calendar or system you can suggest to implement these on a daily/weekly basis? That’s my biggest challenge!
BigJim
October 20, 2014Judy,
I use a piece of paper for my daily to do list and Google Calendar to keep track of big projects.
Jim
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