Member’s Update – September 30, 2022
Sell shovels to people who are already digging holes.
Here’s how you succeed in business: help people do what they already want to do.
Help them do it faster, better, easier, cheaper, more efficiently, with more enthusiasm, and a higher fun factor.
The hardest thing to do is trying to convince somebody to start doing something they’re not already doing and to buy a whole set of tools with which to do it.
Member’s Update – September 23, 2022
Be Your Own Guinea Pig
This one is simple and powerful.
I’ve made the most money in my life when I’ve:
Member’s Update – September 16, 2022
The Secret Of My Success
This week I wrote an article for my big list on how to improve relationships with your subscribers and customers. I’d like to expand on that here for you as my special member.
I reflect a lot on my business. How I got here. How I’ve been able to stay in business for last 25 years.
The things that have made me money and the things that have cost me money.
Over the years I’ve become very conservative in my views as far as doing things in business, such as risking money. I have a hard time spending money on stuff that is “speculative” in nature… especially the bright-shiny-object stuff.
Member’s Update – September 9, 2022
All About the Promise
People’s attention spans are shrinking.
The “feed” mentality is the norm now… online, people pay attention to what’s right in front of them and jettison everything else that comes before or after the current item in their feed.
- Is this new? (Yes = pay attention. No = move on)
- Can this hurt me or help me? (Yes = pay attention. No = move on)
- Is this an immediate issue for me? (Yes = pay attention. No = move on and maybe come back, but probably not!)
When it comes to sales copy, the biggest factor to consider is the promise of your offer.
Members’ Update – September 2, 2022
Back To School – NOW
Funny thing about “back to school.”
It used to mean a new pencil case and lunch box (and new tennis shoes).
Then it meant beer and parties (ah, college).
Then it meant lunches and pickups and princess parties.
Now it means grandkids and early morning drives to get them on the bus when mommy and daddy have early shifts at the hospital and the sheriff’s office.
But through it all, “back to school” has always meant back to work. Vacation is over. Time to focus and get a result.
Member’s Update – August 26, 2022
If you want more leads in your business, it’s actually a very simple process. You just need to ask people, but you need to ask them in a way that makes it easy for them to say Yes!
How do you ask people to take the next step in your sales process and become a lead?
One way is to imitate the people who give away samples at Costco.
When you go to Sam’s Club or Costco and somebody’s giving away small bites of chimichangas or burritos in a little plastic cup, they’re not doing that because they think you want to have lunch in small portions.
Member’s Update – August 19, 2022
How “My First Time” Changed My Life Forever
“Let me tell you a quick story…”
I was a wannabe author who had been rejected by over 40 publishers for my book on how to sell your house yourself.
In the late fall of 1997, I ran into a fraternity brother at homecoming who told me he and his father had bought a web server. I asked him if he thought I could sell my book online and he said “Yes!”
The problem was, I had no clue how to set up a website… advertise… or even deliver my book as a downloadable file. PDF hadn’t even been invented yet!!
Member’s Update – August 12, 2022
How Every Entrepreneur Can W.I.N. The Battle For Your Time
Every day feels like a battle for your time and attention. Things hit you from multiple angles, including: business partners, spouses, kids, urgent phone calls and more.
Your ability to act proactively rather than getting dragged into “reaction mode” will determine your success or failure in the short AND long term.
Member’s Update – August 5, 2022
I don’t know about you, but my knee jerk reaction when anybody asks me anything, especially in a sales situation, is to say “No!”
Would you like to try a free sample? No.
Would you like to sign up for a free month? No.
Would you like to preview this TV’s features? No.
Would you like to take a survey? No.
Would you like a glass of water? NO! Er, I mean yes, I’m kinda thirsty.
Member’s Update – July 29, 2022
The Fortune Is In The Follow Up
When most people hear the words “follow up” they think of following up with someone about an important issue.
When webinar hosts hear follow up they often think of email follow up sequences for people who sign up for your webinar.
But a few also think people will get mad if you send too many follow up messages after the webinar or online event.
When I hear the words follow up, I think of an opportunity to help people get an important result or solve a pressing problem.
Here are my thoughts about follow up as it applies to making more sales during your entire webinar promotion, …
