Jim and Stew discuss (and ask for examples from the live audience) some of their best sales stories and why they worked: A sales story can develop from your identity or origin story into an effective piece of marketing, but you have to be careful and not let it box you into a business that cannot evolve from that story and continue to remain relevant and in front of your market.
Don’t forget to join the Facebook group Sales Copy Writing and Content Marketing Hacks with Jim Edwards. This amazing community of over 25,000 like-minded entrepreneurs often come together to give feedback on copy related items and brainstorm new ideas.
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