Branding, Titles, Headlines, and More – SCCMH [Podcast 161]
Jim Edwards discusses the importance of being authentic in your business marketing when it comes to your branding, titles, headlines, logos, and more. Are you wasting money on branding when you could just focus on being authentic to build a brand for yourself…
Jim’s Gem: Authentic [video]
When most people hear the word authentic they think of baseball cards or Star Wars memorabilia. When growth-minded professionals hear the word authentic they often think of keeping it real. But a few also think of people being fake – very few are authentic. When I hear the word authentic, I think of an authentic…
People Want What They Can’t Have, Including Bagels!
People Want What They Can’t Have, Including Bagels!
I remember a funny story about picking up my dad from the hospital with my mom.
We went to a bagel shop, and I was amazed. I got this bagel with plenty of cream cheese, capers, and smoked salmon. The bagel was amazing and reminded me of fond memories in Northern Virginia where amazing bagel shops are frequently found in virtually any strip mall.
The truth is, it isn’t always possible…
Being Authentic in Your Business / Marketing – SCCMH [Podcast 77]
“Being Authentic in Your Business / Marketing – SCCMH [Podcast 77]”
Jim Edwards and Stew Smith discuss the importance of being authentic in your marketing. Sometimes this takes a journey of years to become proficient in making products or selling services. Being an authority in something and then able to