Branding, Titles, Headlines, and More – SCCMH [Podcast 161]

Jim Edwards discusses the importance of being authentic in your business marketing when it comes to your branding, titles, headlines, logos, and more. Are you wasting money on branding when you could just focus on being authentic to build a brand for yourself…

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Should Your “Identity” and “Attractive Character” Be Different?

Should Your “Identity” and “Attractive Character” Be Different?

What’s the difference between your identity and your attractive character?

Some people get confused about this question, so let’s first define them.

1. Your identity is who you see yourself as.

It has different elements to it, and each element can be either private or public…

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