Who do you see yourself to be right now? [video]
I’ve been doing a lot of research on avatars lately and specifically on their identity. The identity they give themselves now and the identity they want to have in the future. The identity that our customer/avatar has about themselves right now is going to impact our ability to communicate and sell to them. What am…
Should Your “Identity” and “Attractive Character” Be Different?
Should Your “Identity” and “Attractive Character” Be Different?
What’s the difference between your identity and your attractive character?
Some people get confused about this question, so let’s first define them.
1. Your identity is who you see yourself as.
It has different elements to it, and each element can be either private or public…