Members’ Update – December 3, 2021
The Word Of The Day Is “Recall”
Say the word recall to most people and they instantly imagine being able to remember something.
Others might remember the Arnold Schwarzenegger movie “Total Recall”.
When I hear the word recall, I think about the fact that readers of my sales copy or content probably won’t recall everything I have to say.
Member’s Update – November 26, 2021
‘Tis the Season!
Time to relax, regroup and recreate with family and friends.
It’s important to recharge you batteries, absolutely.
To let go… and just “be” in the moment.
But it’s also a great time to THINK about how you…
Member’s Update – November 19, 2021
How To Eat Your Elephant
You’ve heard the old saying “How do you eat an elephant? One bite at a time!”
It’s a trite phrase, but it does create an interesting visual for taking on a seemingly HUGE task.
Unfortunately, when you start cutting at that elephant’s snout with your steak knife, you have very little chance at making it all the way to his tail (especially if he’s objecting to you hacking away at his snout with that steak knife!)
Member’s Update – November 12, 2021
Testing Sales Copy Can NEVER Equal Failure
People worry so much about looking stupid or making a mistake that they lose sight of the fact that our greatest victories often come from things going wrong.
(Or maybe not “going wrong,” but rather not going the way that we intended when we hoped for a perfect outcome from the very beginning.)