Why The Hook For Your Story Is More Important Than The Story Itself
What is a story hook?
The story hook is the big idea behind the story. Specifically, it’s the big idea that pulls people into the story.
If I said to you, “Hey, let me tell you a quick story about how I changed my website from 40 pages to one page, and sales went up 250% overnight. That increase was enough to cover a house payment, two car payments, and the electric bill.”
That’s a hook… it’s a little long, but it’s a hook…
Weekly Update – February 22, 2022
Jim’s Golden Nuggets Seven Hooks To Make Your Sales Stories Unforgettable Here are seven of the best ways to make your sales story instantly capture people’s minds and get them to hang on your every word. A Moment That Changed Your Life The first one is basically to talk about a moment that changed your…
The Hook Is MORE Important Than The Story [video]
Why The Hook For Your Story Is More Important Than The Story Itself The “story hook” is the big idea behind the story that pulls people into the story. A really good story hook comes from extremes; emotional highs and lows which provide contrast. Want to build up a rabid fanbase of hungry customers? This…