Sales Stories: Breakdown of Best Sales Stories and What Makes Them Effective – SCCMH [Podcast 152]
“Jim and Stew discuss (and ask for examples from the live audience) some of their best sales stories and why they worked: A sales story can develop from your identity or origin story into an effective piece of marketing, but you have to be careful and not let it box you into a business that cannot evolve from that story and continue to remain relevant and in front of your market…