Want to sell more on Amazon? Here are 3 quick tips to help you do just that.
Tip #1: Highlight The Payoff For The Audience
What you need to understand about this is most sellers only highlight the features of whatever they’re selling. Things like size, measurements, and colors.
You need to know this tip because if you sell that way, you’re making yourself the same as everyone else who is selling what you’re selling.
This spells the difference between success and failure because you’re just selling a commodity if you do things this way. Focus on the benefits – the payoff – of what you sell and you can immediately set yourself apart from the crowd. As a famous ad man once said “Sell the taste, smell, and sizzle, not the steak!”.
Tip #2: Pick A Specific Audience Or Group To Target
The key to this tip for Amazon sellers is that if you try to sell to everyone, you will have a hard time selling to anyone.
If you try to sell to everyone, your message will be too general to pack much punch with any particular audience.
This spells the difference between success and failure for everyone because you’re better off picking a specific group and crafting your message specifically to them rather than trying to sell to anyone (and everyone) who could potentially use your product. For example, if you sell a blackhead remover, you’re much better off targeting teenagers with terrible dating lives than trying to sell to anyone who may have acne.
Tip #3: Just Because It’s Amazon Doesn’t Mean It’s Not Sales Copy
The #1 thing you need to understand is this: some people think that since it’s Amazon, you just have to hit the facts and the principles of good sales copy and advertising don’t apply.
Fact: the people who ignore the rules of good copy in their listings will have a MUCH harder time making sales because their listings won’t motive people to buy.
This is important because the sellers who put sales in their copy are the ones who will make MASSIVELY more sales than those who don’t. Take the time to learn how to create listings that really sell. Amazon may have millions of customers, but you still need to create listings that get them excited to buy from you.
If you want to waste a lot of time and equal amounts of money then ignore these tips at your own risk. But if you want to sell more on Amazon, then take this advice to heart. You’ll be glad you did.
One more thing before I forget.
Did you know, if you really want to sell more on Amazon, this amazing new and UPDATED online funnel script “Funnel Scripts Amazon / Ecom Script V2.0” makes it super easy for you to create great listings! Check it out here https://members.funnelscripts.com/amazon-ecom-scripts/
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