If You Want To Sell More… You Gotta “Kill The Cat!” With a Boiling Teapot!

Next to headlines, your bullets are often the most critical pieces of your sales copy (no matter what you sell or who your target audience). Here are the 3 biggest mistakes funnel hackers make with sales copy bullets. Most people make at least one of these mistakes… and it costs them big in terms of sales and subscribers.

☢️ Mistake #1 – Not Using Them

If you don’t use bullets, you’re just plain wrong! Imagine each of your prospective customers is kinda like tea pot that won’t buy unless you can make the pot boil over and whistle. Bullets create buying pressure of desire and curiosity inside customers that make their pots whistle (so they BUY)!

☢️ Mistake #2 – Focusing On “What it is!”

Nobody buys because of what your product or service “is.” They buy because of what your product or service “does” for THEM! Use your bullets to sell the RESULT, not the product.

☢️ Mistake #3 – Not Killing The Cat!

What killed the cat? Curiosity! Great sales copy bullets make peole curious about HOW your product or service gets them the results you promise in your copy. If your bullets are boring, your copy won’t sell well (if at all).

The bottom line here is that, once your headline or opening statement grabs the prospect’s attention, you must use bullets in your sales copy to create curiosity about your product and build pressure to click that buy button.

And if you’d like to instantly access an amazing tool that can help you create incredible, money-sucking, curiosity-driven bullets… I’d like to invite you to check out https://FunnelScripts.com right now! It’s THE proven tool that helps busy funnel hackers just like you create high converting, money-making sales letters, bullets, headlines, emails, video sales letters and more… with the click of a mouse!


  • Sharon

    Reply Reply January 9, 2018

    Ok…I am over the cat killing! Great article…I will use bullets, I will use bullets..written with my Wizards (and Funnel Scripts), of course!

    • BigJim

      Reply Reply January 11, 2018


  • Adrian

    Reply Reply January 13, 2018

    New logo and message are very clearly and specific! I like it!
    That is response for Who, What, How!
    Congratulations Jim!

    • BigJim

      Reply Reply January 20, 2018

      Thanks 🙂

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