#1 Mistake People Make With Leads (That costs them everything!)

If you ask your average (or even above average) business coach what the TOP mistakes people make trying to convert leads into sales, they’ll tell you one of the following:

1. Not nurturing leads properly
2. Not having a system in place to follow up with leads
3. Not staying in touch with leads
4. Not having a budget for lead conversion
5. Not tracking lead conversion metrics
6. Not having a dedicated sales team
7. Not having a sales process
8. Not having enough salespeople
9. Not training salespeople properly
10. Not having the right tools in place for lead conversion

I think they’re dead wrong.

Life is too short, and the world moves too fast, to try following the path of lead ➡️ relationship ➡️ sale.

Here’s the #1 mistake people make that costs them everything

The number one mistake people make when it comes to converting leads into sales is not making offers to those leads fast enough!

They think they have to WAIT until the leads LIKE them… WAIT until they have a relationship… WAIT until they know each other… WAIT until all those things happen before they are allowed to make an offer!

NO! That is WRONG!

If you WAIT… you’ll die poor! And alone! And heartbroken!

Do NOT WAIT!

In my experience, someone who raises their hand for anything from a webinar to a free report or a free checklist will buy something… IF they get the right offer put in front of them.

In fact, out of 100 people who sign up for a freebie, you can get between 10 and 30 to buy something right there… IF you targeted them correctly and make the right offer.

Selling to a fresh lead who just opted in for something is different than selling to someone cold off of an ad.

A lead has already done something by holding up their hand and saying “I want more information” or “I want education” or “I want to attend an event.”

They’ve already paid with their time and attention… as opposed to someone you’re trying to convert off a cold ad.

If you want to make more sales, start making more offers to the leads you develop (or have already developed) and do it earlier in the sales process.

When you do that, you’ll be a lot happier, and your potential customers will stop spending money with other people because you didn’t ask them to spend money with you!

By the way, we’re doing an amazing interview today at three o’clock and you’re invited!

If you’ve ever struggled to put together a webinar (or any sales presentation for that matter), my buddy Joel and I are going to show you how you can use interviews to sell more and have a lot more fun in a lot less time.

Sign up now and we’ll see you there.