“Beginner Funnel Scripts User”
1) Make a list of all your projects you want to do
2) Prioritize level of importance
3) Start with just one a day
You need the Hook, Story, Offer combo. But you have to be authentic with the BIG THREE:
Who – This is YOU – who are you to help customers with their problems
WHY – Experience – Why should people become your customers
What – What is it the market wants.
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The Transcript…
Jim Edwards: Hey guys, Jim Edwards here and welcome back to another episode of the Sales Copywriting And Content Marketing Hacks Podcast with Jim Edwards and
Stew Smith: Stew Smith.
Jim Edwards: One of these days, I’ve got to figure out which side you’re on…So there you go…
Stew Smith: Go ahead and put up a finger…
That the side I’m on, at least on to my TV…
Jim Edwards: On your TV…
Stew Smith: Well, whatever
Jim Edwards: Your monitor? on the tube? Are you upset that Chick-fil-a is not paying you to endorse their product?
And that’s why you’re hiding that cup inside of another cup?
Stew Smith: That’s true. My unsweet tea from Chick-fil-a… All gone.
Jim Edwards: Okay… So what are we talking about, today, Stew?
Stew Smith: All right, so we’re answering questions…Richard Macmillan asked a question recently.
Jim Edwards: Okay.
Stew Smith: And he’s basically a novice with a lot of great ideas…
And that’s what happens.
Like we talked in a previous podcast, we get motivated and sometimes we just bite off way too much to chew at first.
Jim Edwards: Yes.
Stew Smith: Right…Cause like in the Diet world or the fitness world…
People will start a diet, quit drinking, quit smoking, start exercising, and join a gym…
They put all of that into one week…
And they wonder why the term New Year’s Resolution is finished by mid-April.
Jim Edwards: What are you talking about? By January 2nd they’re drunk after having smoked an entire pack of cigarettes…
After having cleaned out the refrigerator into their stomach…
After having fought with their wife…
After having not gone for the walk they said they were going to do…
And they lit the tree on fire from the last cigarette butt that fell out of their fingers as they passed out under the tree.
So, the reason that they do that is because like you said,…
They’re trying to do too much at once.
And that’s what most people try and do when they go,
“Oh, I’m going to start an online business…”
“I’m going to be a millionaire by the 31st of January…”
Stew Smith: Yeah…
Jim Edwards: And that does not happen.
So, what is Richard’s question?
Stew Smith: All right… So the amount of features in the software and the way it sets up content for you is awesome.
Which, but I’m a greenhorn,
Jim Edwards: what’s that? You’re talking about funnel scripts?
Stew Smith: Yes…
Jim Edwards: Okay…
Stew Smith: Yeah… All right…But I am a greenhorn…
I start off, I started my first OFA challenge next week…
I’m about 14 funnels in my head or ideas of funnels with offers written down and about five projects started in funnel scripts…
Jim Edwards: Okay…
Stew Smith: Just not sure which grip is best for the niche funnel I’m working on…
So right out of the gate, I’m getting myself stuck in a web…
Because I’m trying to do too many things and learn too many things at once.”
But wants the ability to type in a particular niche and it tell you the best type of strategy or type of script for that particular type of niche.
Jim Edwards: So, okay…
Stew Smith: Just trying to figure out where is, where’s he just need to start…
Jim Edwards: Okay…
So you got to give me one second…
I’m going to, I have to go…
I have too many things on my other whiteboards that I haven’t got a spare whiteboard…
I’m going to grab…
Stew Smith: I can fill in the space for it…
Jim Edwards: Yeah…
Stew Smith: All right… So my first thing Jim and gang is I would first make a list of all of your projects…
Jim Edwards: I don’t know how I’m going to do this, but we’re going to do this cause I gotta explain what is actually going on here…
Stew Smith: Hang on, Jim…
While you’re doing, while you’re cleaning up, I’m going to, I have three little helpful things for him…
Organize his thoughts…
Jim Edwards: Okay…
Stew Smith: So make a list of all your projects that you want to do, On one piece of paper…
You got to look at it…
You got to read it…
You got to see it…
All of these things.
Prioritize the level of importance and then start with just one for today.
That’s it.
Pick one level of importance…
Make a list.
Then we can go, and Jim’s going to break it all down for us in better detail.
Jim Edwards: Okay, so here’s the thing…Here’s what you gotta understand.
When it comes to selling something…
Especially selling something for the first time…
There are so many things that go into actually selling something that you…
What I love about what Russell teaches with hook, story, offer,
That is easy to understand on a simple level…
But it’s also really, really, really deep when you start understanding what’s going on…
And why this hook, story, offer is so critical for you…
Basically to roll with hook, story, offers, how you’re going to make this work…
And so I’ve got some other things that I wrote on here that are important to understand when you’re trying to figure out what it is that you’re going to sell…
What a lot of people do…
And I’m, this is really sad that I’m like…
This is why I have my other things set up so you can see what’s going on…
When you’re trying to sell…
People have certain questions when they’re looking at your offer, and it’s like…
“Who are you?”
“Why should I listen to you?”
“And what exactly do you have to offer?”
One of the things that I tell people to always think about is…
“What problem do you solve?”
“Who you solve it for?”
And
“How do you solve that problem?”
And then there are a couple of other questions that go with that…
Which are basically
“What makes your solution unique?”
and
“Where’s your traffic or audience going to come from?”
That’s kind of the next level down from that.
So, the “who” is you and really your life and when you sell something…
People are basically buying you.
They’re buying the result that you promise or they believe that you can deliver the promise, deliver on the promise that you’re making…
So the “who” is you, your life.
Then the “why” is your experience…
That can be your experience…
It can be your education…
It can be your job experience…
Can be a life experience…
And this is where we get the justification of “why” they should listen to you.
I’ll use an example from my for sale by owner thing…
So if I forget what I’m saying is, remind me, tell the for sale by owner story…
Stew Smith: Okay…
Jim Edwards: And then the third part of this in our Venn diagram…
…Stew and I are geeking out on Venn diagrams lately…
And it’s what the market wants…
So it’s you…
It’s your experience…
It’s what the market wants…
This is going to dictate what you sell.
What the market wants.
It’s not what you want to sell.
It’s not what you think would be cool to sell.
You sell what the market wants.
But what you gotta do is have an intersection of your life and who you are.
It makes sense based on your experience that you’re selling what the market wants…
So this ties in with the hook, story, offer…
My very first product that I sold online was…
And I still sell it…
Was a for sale by owner product.
And the for sale by owner prize basically how to sell your home yourself and avoid paying the commissions book I wrote called…
“Selling your home alone.”
Now you think about who you are…
Okay…
Jim Edwards, I was a real estate agent and also a mortgage broker.
I also had two houses that I needed to sell in order to move to Florida and take a job that I wanted to take…
I had to sell two houses within 60 days…
And by the way, I had just gotten married, so I had all this stuff going against me…
And what the market wants is to save the commission…
They don’t want to pay $12,369 to a real estate agent…
They don’t want to pay $18,497 to a real estate agent…
They look at it like it’s a tax.
I’m not saying it is…
I’m just saying that’s how people look at it.
So, what’s the hook?
The hook was…
“How to save $12,363 in real estate commission by selling your house in a single weekend.”
What’s the story?
Hey, my name is Jim Edwards…
I was a former mortgage broker and a former realtor, and I needed to sell two houses myself…
And one of them, I didn’t want to pay the commission…
The other one, I couldn’t afford to pay the commission…
And by the way, I had just gotten married, needed to sell both houses in less than 60 days so I could take a job and fulfill the promise that I made to my new wife…
So here’s the offer…
I’m going to show you exactly how to get your home sold in a weekend…
I’m going to show you exactly how to get realtors around to get realtors to actually bring you a buyer…
I’m going to show you how to have mortgage brokers and attorneys working for you for free to help you get to closing…
I’m going to show you which forms you need in order to get this done…
I’m going to show you what kind of ads to run and where to run them to get buyers to show up…
I’m going to show you how to leverage other houses for sale in the neighborhood…
I mean, I can go on and on and on and on…
But Great Hook…
Great story…
Great offer…
And it was congruent.
I wasn’t trying to sell something that wasn’t me.
It’s not like I’m going to say,
“Hey, my name’s Jim Edwards, and I’m gonna sell you a course on how to become a Navy Seal.”
What?
You know why that doesn’t work?
The market wants it, but what don’t I have?
I don’t have a story, and I don’t have any experience.
So if we look at Stew, why does Stew’s stuff work?
Okay, his life experience…
He was a future frogman at age eight even has a picture.
His experience, he went to the United States Naval Academy.
He actually became a Seal.
He trained future Seals and for the last 25 years has been training Navy Seals.
Guys that want to go and become Navy Seals.
So, the market wants to know what are the workouts to become a Navy Seal, but also what are the workouts to become an FBI agent…
Become a Green Beret…
To pass airborne school…
To make through air assault school…
To become a switch…
To all these different things, but his life, hi experience…
And if you look at where these intersect…
Your life and your experience is where your story comes from.
Your experience and what the market wants,
This is where the problems that you know how to solve and desires that you know how to satisfy.
That’s where those come from…
And if you look at your life and you look at what the market wants, this is where your wisdom comes from…
So this is how we have a totally congruent funnel.
So Richard, what you need to do is not look at this from the standpoint of how can I make money?
Because money is a byproduct of serving others by solving their problems or satisfying their desires.
But what you need to do is start asking yourself and making a huge, big, long-ass list of questions…
What problems do I know how to solve?
Now? It could be…
Again, I focused initially on real estate…
And then as I learned the things I needed to learn, or I needed to know in order to sell my real estate course…
My mortgage course…
My typing course…
Other things that I did…
I gained all this knowledge that people ended up coming to me and like,
“Hey, how are you selling these books?”
“How are you publishing these videos?”
“How are you doing the screen capture stuff?”
And so I taught that.
But I didn’t teach that stuff until I’d actually been doing it.
So, the point here is that you need to make a list of all the problems that you know how to solve…
You don’t necessarily have to tie them into a specific area like a past career…
It may be that you figured out, I mean, if you’re looking at your life and your experience…
What are some things in your life?
Your past things that you’ve done…
Things that you’ve accomplished…
Things that you’ve… that’s kind of the background…
But your experience…
…This red pen needs to be replaced…
But if we look at it…
We got job…
We got education…
We’ve got hobbies…
We’ve got just life…
And stuff you’ve just figured out…
If we look at that job…
Education…
Hobbies…
Life…
All of a sudden that’s a whole big world that you have justification…
You know what?
I went to school for 12 years to figure this stuff out, and you should listen to me…
Or
You know what? For four years, I was the guy at the Naval Academy who taught “fat-boy PT” and taught all the kids who were wanting to go to be a Navy Seal.
So, I know how to help everybody on the spectrum go from where they are to where they need to be depending on their objectives.
Hobbies.
“You know what, I worked at this but actually in all my spare time for the last 10 years.”
I’ve been screwing around with remote control planes and drones and other stuff.
And I can teach you how to pilot one of those things through a keyhole…”
And same thing with guns.
I mean, I know a lot about guns now because I spent a lot of money getting a lot of people who need a lot more than me about guns to train me.
So, when I have that experience, and that story actually would make sense for me to come out with some sort of a gun product at this point.
I’m not Gunna…
But I could.
So, these are the areas that you got to look at because this paints the big picture.
So, it may not be that you…
It’s not something you did for 10 years.
There might be something you figure on how to do for a group of people that maybe you figure it out on Facebook.
Maybe you figured it out on Instagram.
Maybe you figured it out at Hobby Lobby…
That you just figured out how to help people…
What the market wants…
They either want a problem solved…
Desire satisfied…
You figured it out…
Here’s how you figured it out…
And why people should believe you and here’s the background of who you are…
And it just creates this whole thing that makes it so people can say to themselves,
“You know what, it makes sense that this person is selling this.
It makes sense that they can help me get the result that I want.
Their story is congruent.
The results that they get are the same results that I want.
And their offer stack is amazing.
So yes, I’ll take a chance and buy this from them.”
Does all of that makes sense, Stew?
Stew Smith: Yes, absolutely. While you were getting your stuff ready…
I told them there’s three things he really needs to do.
Jim Edwards: Okay.
Stew Smith: You nailed it down a little bit more.
I said you need to make a list of all your projects that you want to do.
Stew Smith: Something you added in there too was make a list of all the problems that you solve…
Jim Edwards: Yup…
Stew Smith: AKA projects that you want to do…
I think those should be intertwined…
Like you said, prioritize the level of importance…
And start with just one today,
Pick one and go with it…
Jim Edwards: And you might be working on that puppy for the next two months…
So it’s not like do one today and another one the next day…
It’s you pick one and work the crap out of it.
Do not stop.
Do not go on to another project.
One of the things that Russell Brunson says is that…
Pick one and keep working it until you’ve made $1 million with it.
You are not allowed to move on to anything else until you have made $1 million with the funnel that you have created.
And what a lot of people do is they say,
“Oh man, I got this up to $10,000. So, let me go make 10 more of these, and I’ll make $100,000!”
No!
Take the one that’s making 10, and I can flat guarantee you that 99 times out of a hundred you have not done nearly what you could do as far as maximizing the profitability of that funnel.
Don’t try and have 10 that are making 10, have one that’s making a 100.
Stew Smith: Yep…
Jim Edwards: Plus that’s easier logistically to deal with as well…
At the end of the day, that’s a lot to juggle.
Jim Edwards: So that would be my answer for Richard, exactly what I just said there.
Figure out which funnel makes the absolute most sense for you to create based on the criteria that I drew out here for you.
Because that’s what’s going to also give you the confidence to move forward.
When you’re selling crap you don’t know anything about…
Psychologically and spiritually and psychically and every other kind of -icicly…
You are not 100% behind it.
There’s always doubt.
There’s always fear.
There’s always this niggling little feeling of,
“Are people going to figure out what’s going on?”
Or it comes through that all you’re trying to do is just make money.
And, but when you’ve got these three pieces.
That’s when you can have your passion.
That’s when your enthusiasm your energy and your authenticity is going to come through.
And that’s what’s gonna make a huge difference for you.
Stew Smith: Yeah…So here’s the deal, Richard, we’ll make a deal with you.
Listen to this, follow up with us…
And if you want a specific, a funnel walkthrough or maybe a “what your niche is”
Explain that in a follow-up response to us, and we will get on that for a future show.
Jim Edwards: Awesome. So for those of you who are not members of the Sales Copywriting And Content Marketing Hacks group on Facebook…
You need to be…
There are links all over the place, wherever they are, up, down, sideways, wherever they are…
Go ahead and join that…
Check out TheJimEdwardsMethod.com…
Check out funnel scripts, check out all the cool tools that we have to make your life easier to help you get to the next level…
So I’m Jim Edwards
Stew Smith: Stew Smith
Jim Edwards: And we will talk to you guys soon. Bye Bye everybody…
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