Jim Edwards and Stew Smith discuss the in depth details of conversion rates with regard to opt in pages, sales pages, order bump, upsells or one time offers, abandoned cart recovery, and email sequences with click through rates. Check out the 1-2 punch Jim does with this topic breaking it down to the basics.
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Transcription…
Jim Edwards: Hey guys, Jim Edwards here along with
Stew Smith: Stew Smith…
Jim Edwards: And today we want to welcome you back to the Sales Copywriting And Content Marketing Hacks Podcast which if you’re not a subscriber to yet, you need to be…
And I have a cool idea that Stew, you and I gotta talk about that I just thought of…
But anyway…
…It’s with teasers for the podcast, so remember that…
Stew Smith: Ahhhh… Got it!
Jim Edwards: We’re going to talk about that… So here’s the thing…
What’s Stew and I want to talk about today are conversion rates.
Because everybody and their brother ultimately always asks,
“Hey, what’s a good conversion rate for x?”
“What’s a good conversion rate for my optin page?”
“What’s a good conversion rate for my emails?”
“What’s a good conversion rate for my for my sales page?”
“Well, that’s a good conversion rate for my store?”
“What’s a good rate conversion rate for…”
Blah, blah, blah, blah…
And they get all worked up…
And the short answer for me of what is a good conversion rate is…
A good conversion rate is the conversion rate that’s better than my last conversion rate.
Now, I’m not being a smart ass with that because when you first start something…
ANY CONVERSION IS A GOOD CONVERSION RATE.
Because that gives you a baseline.
And what you want to do from there is…
Continually test and raise your conversion rate…
What a good conversion rate at the beginning is any conversion whatsoever…
Stew Smith: Yes.
Jim Edwards: And then we want to raise it.
So that’s not a cop-out answer, but I know you guys really want us to give you specific numbers cause that’s what everybody wants…
Specific numbers…
“Hey like Stew, what’s a good number for my pushups?”
“What’s a good number for pushups for a guy my age?”
Or pull-ups?
“Hey Stew, what’s your run time for a mile and a half?”
Stew Smith: Right.
Jim Edwards: You’ve never told me your runtime for a mile and a half…
By the way, you don’t share that…
Stew Smith: Hahaha! Well, which one? It depends…
Which one do you want?
Do you want the 25-year-old Stew?
Do you want the…
Jim Edwards: No, I want the Stew a year younger than me, Stew.
Stew Smith: Hahaha!
Jim Edwards: That’s the number I want. You’ve heard all my numbers, I’ve never heard your numbers…
Stew Smith: I’ll share it with you…
Jim Edwards: But everybody wants to compare themselves to somebody else…
Even though you should in the end…
…and I’m saying this tongue in cheek, but not really…
In the end, the only thing you should be comparing yourself to in fitness is yourself…
Stew Smith: Right.
Jim Edwards: And the only thing in business you should be comparing yourself to is how you were doing before…
And whether you can get better.
Stew Smith: Yes. Is that growth curve, moving in the right direction?
Jim Edwards: Yes… What are your thoughts on all this do before we kind of brainstorm some?
Stew Smith: I think once again, it’s one of my favorite answers is…
It depends.
It depends on what method of how are you getting people to your page…
Jim Edwards: Where’s your traffic coming from?
Stew Smith: Where’s it coming from?
Is it coming from social media?
Is it coming from Google ads?
Is it coming from Facebook ads?
Is it just people emailing you?
Jim Edwards: Right?
Stew Smith: Yeah… Now you have a one on one opportunity to hit them one more time…
Jim Edwards: Because your conversion rate off of a Facebook post is going to be very different than the conversion rate off of an email that you send to your big list.
Stew Smith: Yes.
Jim Edwards: Which is going to be different than a conversion rate off of an ad to a cold list.
Stew Smith: Yes.
Jim Edwards: So that’s a great point… Way to go Stew!
Stew Smith: Hahaha!
Jim Edwards: That’s a great point…
And so that’s something that you have to really consider is, is the traffic source as well?
Stew Smith: I try to get things in the double digits.
If I can get things in the double digits, I am really happy.
Jim Edwards: Okay.
Stew Smith: So I tend to avoid the things that only get me 1.5, 2% conversions.
Jim Edwards: Why is that? Is it a self-esteem issue?
Stew Smith: Hahaha! Yes, it is! No, it’s just more bang for the buck.
Jim Edwards: Okay…
Stew Smith: I find that I personally LOVE answering emails.
Jim Edwards: Right.
Stew Smith: They give me ideas to write about, and I have over 50% conversion rate…
When I send somebody an email, answering a question, about whatever topic that is.
And then underneath my answer is always a signature section of my website that kind of directs them to the product that I just discussed.
Jim Edwards: Right.
Stew Smith: And that is always a huge one. Now, that takes more time obviously…
Jim Edwards: Right.
Stew Smith: Right, and a little more effort, but I love doing that…
And it also gives me ideas to write bigger articles about…
Which I can then spread that out across the Internet…
Which therefore kind of goes back into that bigger picture of the conversion rate, how people find me.
So they’re all kind of interlinked together.
And I think spreading…
What’s a better word?
I guess “diversifying your efforts” in all different methods of getting people to your website is key…
And you’re going to have different conversions on whatever those are.
Jim Edwards: Yes… And you brought up some really good points that in our pre-show we didn’t bring up, but I have added to the magic whiteboard that I think are important…
But the other thing to think about, again, yes!
A 50% conversion rate on emailing back somebody is cool…
But that’s only one person…
So for every two people, you make a sale and let’s say that it takes 30 minutes of your time…
15 minutes…
…I know you can leverage it…
But on the flip side…
If you can get a 1.5% conversion rate off 10,000 people by running an ad…
That’s 150 sales…
Stew Smith: Good point.
Jim Edwards: And that’s, once you run the ad, then you’re not really doing anything more…
But watching the conversion rate and what you spend.
So I think it’s, again, it’s not…
I have one part of my business, where 90% of all of the new sales come from advertising…
Actually too cold and warm traffic.
Another part of my business I can’t run ads for, it doesn’t work…
It’s all hot traffic that once they’re on my list, then they want to buy from me.
And so I understand that you brought up some really good points, though, about that.
Let’s kind of talk about this and brainstorm through some of these things so people can really see what we’re talking about here.
And so here we are at the magical whiteboard, and I kind of wrote down, these are modifying factors.
When you’re thinking about the traffic…
It’s the time involved…
It’s the effort involved…
What’s the source?
You also gotta look at the factor of price because it just goes to show…
If you’re charging $10,000 for something, your conversion rate is not going to be as high…
Stew Smith: Yeah…
Jim Edwards: All other factors being this the exact same…
As if you were selling something for 100 bucks, it’s just not going to be as high.
Meaning the total number of people that are going to buy is just not going to be as high…
Because not as many people can pay $10,000.
So, but on the flip side…
A half a percent or a 10th of a percent conversion rate at $10,000 is going to make you more money than a 5% conversion rate at 100 bucks…
Stew Smith: True.
Jim Edwards: So you know, that just is what it is.
So, but in general…
And let’s do this with cold traffic…
Warm traffic…
And hot traffic.
If we’re talking about an opt-in…
…and these are just my numbers, okay…
…these aren’t necessarily Stew’s numbers, but we’ll get Stew’s numbers, and Stew can be blue…
Stew Smith: Okay…
Jim Edwards: We never use blue, so for me, cold traffic on an opt-in, honestly somewhere around 20% is pretty good…
If I’m doing a lead magnet, 20 to 25%…
I’m cool.
Warm traffic, I’m thinking, I’m hoping…
So warm traffic would be something like, I’m thinking of an opt-in would be an affiliate or a JV partner…
Somebody who’s promoting my webinar or something along those lines…
I’m looking for 50%…
40 to 50%…
And then hot traffic, they know me, they’re already on my list…
They’re just making a decision whether they want what I’m putting out there or not.
I’m looking somewhere around 55%+.
That’s me.
Now, Stew, if you were doing a webinar or offering a lead magnet or sign up for my special report or sign up from a newsletter or something like that…
Do you have any sense for what these numbers might be for you?
Stew Smith: Yeah, they’re in the same ballpark… However, I’m really happy if I can get 20% so I would say I’m probably somewhere closer to 10%…
Cause I’m usually happy with 10% some of those cold traffic ones.
But like I said, the warmer traffic is a definitely up in the 25 to 50% range.
Jim Edwards: Okay… So a sales page where I’m actually sending them somewhere to buy something…
And this is assuming it’s not a recurring billing product, it’s just…
“Hey, go buy a wizard!” go buy whatever…
I’ll be honest with you, cold traffic…
If you can get a 1% to 2%, you’re just sending cold traffic straight in…
Stew Smith: True.
Jim Edwards: to 1% to 3% is great…
Warm traffic, 1% to 2%…
And if it’s hot traffic, they know me… 5% to 10%.
Those are good numbers for me.
Stew Smith: Yes.
Jim Edwards: I don’t know if that does it…
Stew Smith: Like I said, I spend very little time on cold traffic…
Jim Edwards: Okay…
Stew Smith: The only time I do spend money on cold traffic is like Facebook ads…
But then again, I don’t know if that’s necessarily cold cause it’s coming…
Jim Edwards: It’s probably lukewarm traffic…
Stew Smith: It’s just people who don’t know me, but they’re interested in fitness…
Jim Edwards: Well, then that’s warm traffic…
Stew Smith: Yeah, okay. Good definition…
But getting them to my sales page is…
I actually just told you all those numbers up there…
Are sales page numbers.
Like I can get sometimes 10%, not on cold traffic…
But like if you slide it over, I can get 10% on warm and hot traffic…
Jim Edwards: Conversion?
Stew Smith: Yeah, pretty regularly…
Jim Edwards: Okay.
Stew Smith: Like I said, I’m very happy with that…
Jim Edwards: Yeah, That’s really good…
Stew Smith: Yeah, So I just wanted people to know that 10% makes me very happy. Now…
Jim Edwards: Yeah… 10% makes me happy for sales too!
Stew Smith: Absolutely! Now, however, Have I been okay with 5%? Yes!
It just kinda depends on what I’m trying out…
And once again, these are all tests, and I found out what works, and I just keep hitting it…
And sometimes it goes up a little more like it goes from 5% to 8% to 10%…
Sometimes it starts mellowing out and coming back down…
Jim Edwards: I guess my best answer to this one is there’s just no standard percentage that I can go into an ad or an article or something that pulls people to my site and say,
“I know this is gonna hit 40%.”
Right? It’s just really, you have to wait and see what happens, like you said, and test…
Because this is the meat and potatoes right here.
I mean, this is the information…
Whenever you put a test out there, this is the information on what justifies whether or not that test was good or not.
That’s why this is very important.
Jim Edwards: Yeah, every test is good, and there’s no failure.
Stew Smith: That’s true!
Jim Edwards: It’s just your results, and the thing is the process for this is…
See what happens…
Test…
Tweak…
Repeat.
That’s all it is.
And you will get it to the point where…
I have like 7-day Ebook site that’s pretty much tested and tweaked out.
It does what it does, based on the effort, based on the traffic, based on the effort, based on the time that I put into it.
It does what it does.
And I know what those numbers are.
And it’s the same thing like with an order bump.
If you don’t have an order bump, then it’s kinda hard for anybody to take it…
Stew Smith: True.
Jim Edwards: And you’ve been doing more, and I don’t really do that much with the order bumps when I come out with the Copywriting Secrets book, one of the [inaudible] the order bump I’m going to have write it on the main page is for the audiobook version…
But I mean you…
Do you do much with order bumps?
Stew Smith: I do. I mean there’s… like a lot of times there’ll be, for instance, like someone’s interested in buying the book.
Jim Edwards: Right, right…
Stew Smith: And there’ll be just a little, well I guess it’s not an order bump though, but I’ll offer the ebook version as well…
Jim Edwards: That’s an order bump…
Stew Smith: Okay… I’m just making sure. Cause I get my upsell/downsell type of process mixed up, but yes…
So I have that automatically set up in the Shopify site and um, that’s a nice one…
That’s a nice one to see because I do offer them a discount on the second purchase or the third purchase…
Jim Edwards: Any thought on that? Any ideas?
Stew Smith: I have to look, I have to look at that…
Jim Edwards: Okay…
Stew Smith: I have a little app on my process that can tell me what that is, but it’s significant.
It works.
I notice it, put it that way…
In all the sales that come up.
I do notice that people are taking advantage of the order bump on there…
Jim Edwards: So, okay. So this one, the next one…
Upsell/OTO this is an opportunity to buy something after they bought the first thing…
So whatever you want to call it…
Upsell…
One time offer…
It’s “you just paid, you’ve just put in your credit card, you’ve whacked the button, you’re in”
So then the next question becomes…
…whether it’s a one-click upsell, so where it’s, they don’t have to enter their stuff again, or whether they have to enter it in again, we’re not gonna talk about mechanics of that…
But at this point in my frame of reference, it’s pretty much all hot traffic at this point.
Meaning they may have come in and they were cold or warm or hot, but they just bought something.
So as far as I’m concerned, it’s hot traffic.
I’m not making a distinction between cold…
And for everybody…
…just cause we’re throwing this around, and we’re assuming that you know this…
Cold traffic is people who know they have a problem and have no idea that you exist or that there’s even a solution.
So, typically cold traffic corresponds to running ads, running Facebook ads, running Google Adwords Ads, buying ads from other websites and stuff like that.
So they have no clue about you.
They’re just seeing an ad and seeing you for the first time.
Warm traffic is, they know they have a problem, they know that there’s a solution out there somewhere…
They don’t know about you, and they don’t know about your product, but they know that there’s something out there.
Again, this can be ads…
A lot of times this is affiliate stuff, so you get introduced by someone else…
Warm traffic can also be articles that you’ve put out, articles that other people have reviewed, your products, things like that…
And then hot traffic is people that know who you are and they know about your products.
They may not know about this product specifically, but they know who you are.
Typically, they’re on your list, they subscribe to your blog, they are paying attention to you on social media.
But at this point, now, these people are, they’re hot.
And for me and upsell…
…I’m using the wrong color, that’s okay. It doesn’t matter. It’s my whiteboard, I’ll use whatever color I want…
I’m looking for a 10% to 30% take rate…
30% I am super stoked about.
20% I’m happy about.
10% I’m okay with, but I’m always thinking about how can I make it better.
But these are my numbers that I’m looking at…
And again, you might think,
“Wow, Jim! That’s low!”
or
“Wow, Jim, that’s high.”
Doesn’t really matter what you think about my numbers.
I’m just sharing that with you.
Again, it also gonna depend on the price and whether it’s recurring or it’s a one-time offer type thing…
If you’re doing something like a dollar trial, then you really want that number as high as you can because then you get into things like stick rates and what have you.
So you know, if you can get a 50% take rate on a, on a $1 trial, but you only have a 10% stick rate, then really what you have is a 5% OTO rate.
So it just depends.
In the end, it matters how much money you’re putting in your pocket.
Stew Smith: Yeah.
Jim Edwards: And that’s why a lot of times when we won’t talk about percentage, we’ll talk about basically dollar values.
So that you can ultimately get to the point where when somebody runs through your funnel and you can say, okay, anybody that comes through my funnel, cold traffic or from this traffic source is worth, say, 57 bucks.
And so, you know that you can spend up to $57 to acquire a customer through that channel.
Whether that $57 is an ad expense…
Or your own personal time expense…
Or paying somebody to create content…
Or what have you.
But that’s ultimately where you want to get…
But that’s not what people want to talk about.
People want to know, and we’re back to answering the question that we said,
“What’s a good conversion rate?”
So that’s why we’re talking about this.
Do you have any thoughts on this as far as what’s a good conversion rate for you on an upsell or an OTO?
Stew Smith: No, I need to do more upsells. I don’t generate enough of those.
And I don’t even… as soon as this podcast is over, I’m going to set one up.
Jim Edwards: Okay…
Stew Smith: I have a great idea for one, so…
Jim Edwards: All right. Cool…
Stew Smith: Yeah…
Jim Edwards: And then abandoned cart recovery, I don’t have any of that.
I don’t have any of that… Cause we don’t really operate that way.
But you, on the other hand, you told me something kind of interesting.
I don’t know if you want to share it or not…
Stew Smith: No, I don’t mind… I have actually on my Shopify, there’s just a process that you know, will automatically send an email out to anybody who left something in the cart and checked out without paying…
And I fine-tuned it a little bit…
Because typically it gets this, sometimes it’s foreign orders, and they see the shipping rate…
And they’re like,
“Whoa, I’m paying twice as much for shipping as I am for the book! I’m out of here.”
Jim Edwards: Hey, move to America.
Stew Smith: What I do is I send them a coupon code to save 15%.
Jim Edwards: Oooooohhhhh!
Stew Smith: Right, so, yeah… So I get a pretty good recovery rate for that abandoned cart…
Whereas I think the regular average is like a 7% rate.
I get a 17% recovery rate, so that’s better than twice the average by offering that…
So that’s like a that’s a little ninja trick that Stew just gave you…
Instead of sending them an email saying…
Stew Smith: “Hey, you forgot to pay!”
Jim Edwards: Yeah, well in Funnel Scripts, I’ve got a whole abandoned cart email sequence, and basically, it’s,
“Hey just wanted to make sure that something didn’t happen or a problem, let us know.”
And then you reiterate all this other stuff.
But this is perfect…
“Hey, I just want to bribe you to come back and check out, here’s 15% off. Don’t share this with your friends.”
That’s awesome.
And then as far as the email sequences, that’s really hard.
But ultimately what you want to look at with your email sequences is CTR – Click Through Rate.
That’s ultimately the conversion rate that you care about.
Stew Smith: Yup.
Jim Edwards: And again, the source of the email, whether it’s your email, somebody else’s emails, stuff like that…
You can ultimately translate that into a dollar value for per click, especially when you’re operating with affiliates…
When we were doing tons and tons of affiliate webinars…
I could tell you really closely how much money you were going to make based on the number of clicks that you got over to the webinar registration page.
…spooky Nostradamus close…
But that was because we’d done that Webinar 50 times with 50 different affiliates.
Stew Smith: Right.
Jim Edwards: And so that’s really what you’re looking for though with emails and again, a click-through rate on an email, depending on the size, depending on the recency, the frequency, the targeting, the group…
I mean everybody just kind of blasts their email list. Your click-through rate could be anywhere between 2% and 50%.
Stew Smith: Right.
Jim Edwards: Just depending on deliverability and your subject line and all that other stuff…
This is the big unknown when you’re doing an email.
So I don’t know if you have any thoughts or experience or stuff with click-through rates on emails or…
Stew Smith: No… I mean I have a warm list, hot list of all customers are on my email list.
Jim Edwards: Right. And so only the people that have bought something?
Stew Smith: Yes.
Jim Edwards: Okay… All right…
Stew Smith: And I do that couple times a month.
Jim Edwards: okay… That makes a big difference too.
If it’s prospects versus buyers…
That makes a huge difference as far as your click through.
Stew Smith: Yeah… now, you have a return customer rate of over 50%, so that’s nice.
Jim Edwards: That’s good.
Stew Smith: Most people who know me they keep coming back and upgrading and doing stuff like that…
Jim Edwards: It’s cause there are no alternatives to Stew!
Stew Smith: None!
Jim Edwards: Hahaha! There you go… So anyway guys…
I’ve never really talked about that before…
I feel kind of…
I don’t know how I feel…
Just cause, I mean I never really…
That’s kind of like pulling your shorts up and letting everybody see what would you got?
Stew Smith: Well, let me ask you a question…
All of those things…
I realize I don’t do all of them, and I want to do some of them…
So do you have any suggestions for wizards for our listeners?
If you wanted to do any one of those things to make your opt-in page better?
To make your upsell better?
Email better?
Or whatever?
Jim Edwards: he number one thing you gotta understand with an opt-in page…
…or a sales page or any kind of page where you’re trying to get somebody to make a decision…
The number 1 leverage point is the headline.
The first words out of your mouth on your video…
The first words that they see on the page…
You want to increase conversion?
Test your headline number one thing.
On an email, the number 1 thing that you have to test is the subject line.
Because the subject line is what gets them to open your email.
Can I have the best email in the world?
But if your subject line sucks and nobody opens it…
You’re never ever going to have them read the email.
So focus on headlines and subject lines.
If that was all you could focus on, that would be the stuff to focus on.
And as far as wizards and stuff to help you with that, we’ve got tons of headline wizards in The Jim Edwards Premium…
We’ve got tons of headline scripts in Funnel Scripts.
We’ve got subject line scripts and wizards inside.
Specifically, one that will help you write subject lines…
The cool thing is that you can actually use headlines and subject lines…
You could use the subject line wizard…
You could use the headline wizard…
You could use the short headline wizard…
There’s all kinds of stuff.
But those are the number one and number two highest impact points for anybody…
As far as trying to increase conversion.
More so than testing price…
More so than anything else is just the more people you can get to see your message…
The more people are going to buy, try, click, or opt-in.
Now after you’ve nailed that pretty well and you’re not having these giant leaps in conversion…
Then you start looking at other stuff like your bullets, your price, your story, your copy connectors, your sub-headlines, all the things in your sales copy.
Stew Smith: I think you should show it in block form.
Jim Edwards: Right now?
Stew Smith: Right now.
Jim Edwards: Okay…
Stew Smith: We’re going to finish this podcast with your new block form…
Jim Edwards: Okay… So the number one thing you’re going to test is headlines, then subject lines, then headlines, then price and then your story.
Oh, look, headlines, subject lines, price, story.
And the cool thing is that this might raise your conversion rate by 0.2%…
…Add these up Stew…
Let’s say then that your subject line gets…
…no we’re going to skip the subject line for right now cause the subject line is like the big whammy in a cool way at the end…
So let’s say different headline gets you a 0.2% conversion bump…
Let’s say that your sub-headlines, you test those and you can get a 0.2% conversion bump.
Let’s say that you really hone in on your price and you’re able to get…
I actually had a 0.5% conversion bump one time by raising my price by $10, so that’s real…
I went from 29 bucks to 39 bucks, and I had a 0.5% rise in conversion rate.
Stew Smith: Huh.
Jim Edwards: So 0.5, and then we really work on our story, and we’re able to raise our conversion rate by 1%.
Okay, what does that add up?
Or not 1%, 0.1% just
Stew Smith: 0.1% okay…
Jim Edwards: Not, not getting crazy… What’s that?
Stew Smith: We’re at 1.0 right now…
Jim Edwards: Okay, so 1.0. Let’s say we already only had a 1% conversion rate on a sales letter…
We just doubled our revenue.
We just doubled our conversion.
But the thing is if you were breaking even at 1% all of a sudden…
You’re into pure profit.
If you’re selling $100 product and let’s say you’re selling a hundred you’re spending a buck, a buck, a click, okay?
Just a buck per visitor…
So you’re spending a hundred to make a hundred you’re breaking even…
That’s when people go
“This sucks.”
“This is a ripoff.”
“This is bullshit.”
“I don’t want to do this anymore.”
“This internet thing doesn’t work.”
Now all of a sudden, you go to a 2% conversion rate for every hundred dollars you spend…
You’re bringing in $200 you’re literally buying $20 bills for $10.
How many times a day would you do that?
Stew Smith: Several.
Jim Edwards: All of a sudden, you go on to be a stud.
So now we got our new 2% converting website.
Now, this is the wammy.
Let’s say we’re promoting with email…
And for every thousand the emails that get sent…
We get a hundred people to show up.
So that’s a 10% conversion.
1,000 – 100
So that’s a 10% conversion rate.
Let’s say we can double the conversion rate by just changing the subject line and get twice as many people to open our email and click through…
Same number of emails sent…
But we’ve just doubled the total amount of traffic that we get with a single change in the subject line…
Now, I’ve actually seen it higher than that…
A real case scenario…
5 times as many click-throughs.
So let’s say that we get five times as many people to click through…
So we send a thousand, and we get 50% click-throughs…
So we get 500 people to come up to our site…
Where we now have a 2% conversion rate.
How many sales is that?
A lot more than you had before with a shitty subject line and none of this stuff being tested.
It’s a whole lot more.
Stew Smith: Yeah.
Jim Edwards: So the point of all of this is that don’t compare yourself to us…
Don’t compare yourself to numbers that you see chuckleheads throwing out on the Internet every once in a while…
Just compare yourself to where you are and then get better and better and better and better…
As you go through.
It’s kind of like if I compared myself to Stew or an 18-year old that works out with Stew…
When I started training with him six years ago, I would’ve just given up.
But when I compare myself to where I am now with where I was then…
It’s night and day.
But if you look at the incremental improvement over five years, it’s nothing spectacular day today…
It’s the commitment to the constant never-ending improvement and sticking with it…
Stew Smith: Yeah, that’s a good point. Maybe that’s why we get along because our business model is pretty similar.
Jim Edwards: Yeah.
Stew Smith: The amount of growth that occurs is it’s slow and steady…
Just one has got to have consistency, has got to be persistent, and you just have to do it.
Jim Edwards: There are some hidden benefits to that as well…
Because when you have had things happen where you make different discoveries…
Different people hear about you…
You get mentioned on a podcast, and you have these spikes…
Or you go to another level, like when you re-did all the covers are your books…
Or when you started doing the mailers and all that other stuff…
1) You don’t become an asshole…
2) You know how to handle it…
3) It doesn’t phase you.
Like you see in people that all of a sudden they go from making nothing to making a ton and they think it’s gonna last forever.
It’s not…
It’s just, never compare yourself to anyone else.
Compare yourself where you were yesterday and keep growing.
Stew Smith: Yeah, anyway, it works… I thought we’d add in your new…
Jim Edwards: I appreciate you giving me the opportunity to share my Duplos that we modified to, to be able to do that.
But it’s true, man.
I mean you started thinking about all those different things and all of a sudden you improve a little bit here…
Improve a little bit there…
And it’s a massive improvement.
Stew Smith: Yeah. Break it down.
Jim Edwards: Exactly.
Stew Smith: Test it out. I love it.
Jim Edwards: okay. So what should people do, Stew?
Stew Smith: Well, you should definitely sign up for the Facebook page, sales…
Jim Edwards: Sales Copywriting And Content Marketing Hacks Facebook Group.
Stew Smith: Hahaha! Facebook group. A lot of questions in there…
We get a lot of the content for this podcast from the questions that are asked in there…
Jim Edwards: Absolutely…
Stew Smith: And then you can also find these podcasts in there as well as on Youtube and iTunes Podcasts, and Google Play, Spotify.
So they’re on all those stations.
Jim Edwards: Go sign up today… If you don’t sign up for our podcast and you don’t regularly consume our stuff…
You’re not serious about online business, and we don’t want to be your friend!
Stew Smith: But also check out TheJimEdwardsMethod.com because that’s where it’s ALL at.
Jim Edwards: That’s where all the cool kids are…
Again, if you’re not checking out TheJimEdwardsMethod.com, we don’t want to be your friend…
So on that note, I want everybody to have a great day…
Thank you, Stew…
This was fun… This was fun,
This actually got me thinking, and I’m glad you got
Stew Smith: Oh, I know… I’m onto something right after this podcast.
Jim Edwards: Cool…
Well everybody have a great day, and we’ll talk to you soon. Bye Bye, everybody.
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