Dissecting past failure and success… Which is more important? [video]

Over the weekend I was looking back at something I did in 2004, actually a sales letter. This was a very important sales letter because it was a sales letter that I wrote for a product that ended up making me enough money to pay off my house. It has been nearly 15 years since I looked at this sales letter and after looking at the offer stack I was like, damn, this was a good sales letter. Yet back then I didn’t understand nearly what I understand now as far as sales copy goes, but I was still able to create the result and that taught me a couple of things this morning.

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