Branding, Titles, Headlines, and More – SCCMH [Podcast 161]
Jim Edwards discusses the importance of being authentic in your business marketing when it comes to your branding, titles, headlines, logos, and more. Are you wasting money on branding when you could just focus on being authentic to build a brand for yourself…
Jim’s Gem: Authentic [video]
When most people hear the word authentic they think of baseball cards or Star Wars memorabilia. When growth-minded professionals hear the word authentic they often think of keeping it real. But a few also think of people being fake – very few are authentic. When I hear the word authentic, I think of an authentic…
How To Address Different Genders Simultaneously In Sales Copy
How To Address Different Genders Simultaneously In Sales Copy
When creating sales copy to address different genders, you should focus on three things:
1. Being sensitive
2. Being authentic
3. Being frank
Be Sensitive…
To address different genders at the same time, you must be sensitive. For complicated reasons beyond the scope of this article, some words will “trigger” people and offend them. You should try to avoid those, but you don’t have to be so careful that you hamstring…
Being Authentic in Your Business / Marketing – SCCMH [Podcast 77]
“Being Authentic in Your Business / Marketing – SCCMH [Podcast 77]”
Jim Edwards and Stew Smith discuss the importance of being authentic in your marketing. Sometimes this takes a journey of years to become proficient in making products or selling services. Being an authority in something and then able to
The secret to being an authentic thought leader and expert… [video]
The secret to being an authentic thought leader and expert that I think Dr. Martin Luther King Jr would have wanted every entrepreneur to know… Be an authentic thought leader and never, ever have to sacrifice your integrity to do it. Here is the quote that inspired today’s live: “The time is always right to…