THREE (3) angles to test in your sales copy… [VIDEO]

I recently realized that I’m violating one of the rules that I tell everybody and over the last year and I’ve fallen into this pattern where everything is about the problem. While searching for another angle I remembered the 3X Benefits Stack…  Join my Sales Copy & Content Marketing Hacks FB group to get more…

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How To Uncover The Secret “Emotional” Ingredient In Your Product That Makes People Buy

Here’s why you want to find emotional meaning in your product or service: it’s what ultimately gets people to buy. If you can make people emotional, that changes their state. If you can change their state, you can get them to make a purchase. So, the first step in selling more is to find the…

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Without This, People Won’t Buy!

Meaning creates emotion. Emotion is what ultimately gets people to buy. What do I mean? You have to change people’s state of mind in order to get them to buy anything. If you don’t create a change in state, there’s no reason for them to buy something because they’re satisfied with where they are right…

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Without This, People Won’t Buy!

Meaning creates emotion. Emotion is what ultimately gets people to buy. What do I mean? You have to change people’s state of mind in order to get them to buy anything. If you don’t create a change in state, there’s no reason for them to buy something because they’re satisfied with where they are right…

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Adding Sales Copy to your Content Without Being Obnoxious – SCCMH Podcast 16 [podcast]

“Adding Sales Copy to your Content Without Being Obnoxious”

Jim Edwards (http://www.thejimedwardsmethod.com) and Stew Smith discuss the subtle ways to introduce sales copy into content created for your readers or viewers that can be done by article / blog post or by quick FB Live video as well. 

Some of the information featured in this podcast:

– Talk / write about a benefit, meaning, or education to the content
– Show them WHAT to do but sell them on HOW to do it…

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