Don’t Shoot Yourself in the Foot: 10 Things Not to Do with Your Sales Letter
Creating a long form sales letter can be a great way to drive more sales for your product or service. Despite what haters say, long form sales letters work GREAT when selling to a rabid, targeted audience.
However, there are certain mistakes people make over and over again when crafting their sales letters that can hurt their chances at success.
I’ve seen (and made) all of these mistakes in the last 26 years… don’t you make them too!
This list of mistakes to avoid will help you ensure that your long form sales letter is effective and drives maximum conversions….
Is Today’s AI Really Artificial Intelligence… Or Just a Clever Parrot?
Get the whole story here…
In case nobody has explained it to you, the GPT in Chat GPT stands for “Generative Pre-trained Transformer,” and is a type of AI that uses natural language processing (NLP) to generate human-like text.
It is based on an algorithm that uses a large dataset of text (Large Language Learning Models – LLLM) to learn how to write similar sentences. GPT AI is typically used to generate natural language text from a prompt, such as a headline or a sentence.
Key point: This type of AI is focused on mimicking language patterns and does not actually think.
It’s a very expensive parrot…
How To Leverage AI To Test and Make a LOT More Money in Your Marketing
Which headline did you like better?
In 2003-2004 I launched a product called “How To Get Anything You Want.” It was a studio-quality audio CD I spent months putting together. I had a LOT riding on the launch of the product, not only in terms of money, but also my reputation and self-image.
So, launch day came and I sent out an email to my list announcing the brand-new program. 100 people came to the site… nobody bought. 200 people… 300 people… 400 people…
NO SALES.
I was freaking out…
Now is NOT the time to take your foot off of the gas!
Over the many years that I’ve been selling online, I’ve seen a trend between November and the start of the new year.
Business owners take their foot off of the promotional gas pedal and put the car in park.
If you pay attention to advertisements from November – December, you’ll notice that large companies amp up their advertising initiatives, not down.
They do this for many reasons including holiday spending which leads to a massive increase in sales…