The Power Of A Great Idea To Stand The Test Of Time (or – How You Can Cash In For Years!)

If you want to create a product that stands the test of time, it must appeal to a fundamental need that simply won’t go away.

A lot of different ideas come and go. I remember 20 years ago, there was a thing called “Blog and ping.” It was a hack / exploit to actually get pages indexed in Google by creating a fake blog, and then using a piece of software to ping Google about a new page on your blog. It was way to get low value pages into Google as an attempt to exploit their algorithms.
This was back when people were…

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You Are Only ONE Idea Away From Success…

Let me tell you a story…

I was at a seminar 18 years ago when I had an encounter with a guy named Marlon Sanders, and he gave me an idea.

“Jim, take your competitor’s USP (unique selling proposition) and offer it as a…

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