Ten Most Lethal Copywriting Mistakes – SCCMH Podcast 9 [podcast + transcript]
“Ten Most Lethal Copywriting Mistakes”
Jim Edwards hits it out of the park with this top ten list focusing on mistakes in copywriting.
A brief synopsis is the following:
1 – No headline or title (or crappy one)
2 – Features only with no benefits or meaning
3 – Don’t talk about yourself – Talk TO the customer…