Case Studies and Testimonials for Your Business – SCCMH [Podcast 158]

Jim Edwards and Stew Smith discuss the how to get and use awesome testimonials and make case studies to help you sell your products and services.

Get more sales by showing people how other people succeed using your business.

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Don’t Skip Creativity Day – SCCMH [Podcast 157]

Jim Edwards and Stew Smith discuss the creativity day that helps to not only focus your efforts on engaging content marketing but also streamlines the daily job tasks for the next several days. Practice getting into a creative state with purpose and objectives vs. hoping creativity comes as a consequence of daily actions.

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Spring Training for Your Business – SCCMH [Podcast 156]

Jim Edwards and Stew Smith discuss how you can take advantage of the change of season and get ready for increase in sales of products and services. This may require launches, learning something new, being nimble enough to evolve with technology, but in the end, it is all about making you a better business operator….

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Five Words with Jim Edwards That Will Change Your Life – SCCMH [Podcast 155]

Five Words with Jim Edwards That Will Change Your Life

Don’t miss this fun challenge that Jim handled well and taught some important ways to deal with goal achievement, business success, and accomplishing tasks throughout life…

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Sales Stories: Breakdown of Best Sales Stories and What Makes Them Effective – SCCMH [Podcast 152]

“Jim and Stew discuss (and ask for examples from the live audience) some of their best sales stories and why they worked: A sales story can develop from your identity or origin story into an effective piece of marketing, but you have to be careful and not let it box you into a business that cannot evolve from that story and continue to remain relevant and in front of your market…

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Asking the Right Questions to Build Effective Testimonials – SCCMH [Podcast 151]

“Asking the Right Questions to Build Effective Testimonials”

Jim and Stew discuss ways to get effective testimonials by simply asking the right questions to your customers. Check out these walk throughs by Jim using Funnel Scripts (https://www.funnelscripts.com) and the Quote Wizard in the premium membership…

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Six Questions to Build a Sales Story – SCCMH [Podcast 150]

“Six Questions to Build a Sales Story – SCCMH”

Jim Edwards and Stew Smith discuss what it takes to become an expert story teller with your sales copy.

Compelling stories can help you engage customers and get them to know you a little better as the expert who can help them with their problems through your products or services. Check out these six questions to ask yourself to help you build such a story…

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Are You Considered the Expert in Your Field? – SCCMH [Podcast 149]

“Are You Considered the Expert in Your Field? – SCCMH [Podcast 149]”

Jim Edwards and Stew Smith discuss what it takes to become an expert in your market. Are you perceived as the expert by future customers / current customers? Why? Experience? Education? Coaching / Teaching Ability? See what makes YOU the expert in your field…

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CARVER Method for Business – SCCMH [Podcast 148]

“CARVER Method for Business – SCCMH [Podcast 148]”

Jim and Stew discuss an old school Special Forces acronym for target analysis BUT we use it for assessing business opportunities and vulnerabilities as well.

CARVER = Criticality, Accessibility, Recoverability, Vulnerability, Effect and Recognizability – How can you the CARVER acronym to assess your own business…

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Communications is KEY! – SCCMH [Podcast 147]

“Communications is KEY! – SCCMH [Podcast 147]”

Jim and Stew discuss how communications continue to change quickly in life and in business. Communication is KEY. Have you noticed the evolution of email going from everyone excited about “You’ve got mail?” to spam filters and mass delete feature? Some in the younger generation consider email about as formal of writing as snail mail is. Snail mail, phone calls, and emails are being replaced by…

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