Don’t Shoot Yourself in the Foot: 10 Things Not to Do with Your Sales Letter
Creating a long form sales letter can be a great way to drive more sales for your product or service. Despite what haters say, long form sales letters work GREAT when selling to a rabid, targeted audience.
However, there are certain mistakes people make over and over again when crafting their sales letters that can hurt their chances at success.
I’ve seen (and made) all of these mistakes in the last 26 years… don’t you make them too!
This list of mistakes to avoid will help you ensure that your long form sales letter is effective and drives maximum conversions….
Should I Ever Go Negative In My Copywriting?
Going “negative” in your copywriting is something you must be aware of, but I think there are two ways that you can go negative. 😖😳🤬 One is a good way and one is a bad way. Let’s talk about the good way first. 👍👏🙌 The good way to go negative is to basically meet people…