Member’s Update – March 19, 2021
People Buy On Emotion – Justify on Logic
You’ve heard that before… if not, you’ve heard it now.
People pull the trigger on any purchase, large or small, only if they get an emotionally charged reason (feeling) to do so.
You buy a sports car because it makes you FEEL young. You justify the purchase on the fact that you’ve “earned it” and you negotiated a great price.
Member’s Update – March 12, 2021
What’s The Biggest Mistake I Ever Made In My Business? (and how to fix it)
That’s an easy question to answer… and not an easy mistake to fix (so don’t make it).
I’d been very successful in one business for a number of years.
Because of that success, I thought I could do anything. I could replicate that success anywhere.
So I jumped into another business where I had no experience… no training… no support… no product knowledge… no existing customers… no advertising budget…