The Critical Differences Between A “List” And A “Tribe”
I hear people say all the time…
“I need a bigger list” or “I don’t have a big list” or “I don’t have a list at all” or “My list is old!”
“How do you reinvigorate an old list?”
“Nobody’s born with a list!”
Everybody’s obsessed with the size of their list and building a list. But let me tell you, there’s a huge difference between having a list and building a tribe.
A list is nothing more than “data.”
A list is just a bunch of emails.
A tribe is…