The Critical Differences Between A “List” And A “Tribe”

I hear people say all the time…

“I need a bigger list” or “I don’t have a big list” or “I don’t have a list at all” or “My list is old!”

“How do you reinvigorate an old list?”

“Nobody’s born with a list!”

Everybody’s obsessed with the size of their list and building a list. But let me tell you, there’s a huge difference between having a list and building a tribe. 

A list is nothing more than “data.” 

A list is just a bunch of emails. 

A tribe is a group of people.

A group of people who know you, like you, trust you, support you, buy from you, and stick with you through thick and thin. 

A list is just data. 

A tribe is an evolving community of people on a journey together pursuing a common objective. 

A list can be bought and sold. 

The right to lead a tribe is earned over time by adding value, listening, becoming a trusted resource, and through service. 

A list can be lost.

If your server crashes, or your hard drive dies, or you lose a thumb drive… your list is gone forever! 

A tribe can last for decades. 

A tribe seeks you out if something ever happens and they lose touch with you (Facebook jail, server crash, database failure). 

I can’t tell you how many people have reached out to me over the years to say “Hey, I haven’t gotten an email from you in a while. Did I get off your list somehow? Did your server crash?”

These are people who look out for you as much as you look out for them.

A list is measured by its size in sheer numbers. 

A tribe is valued by its number of interactions and how much people actually pay attention to what you’re doing. 

I’ve known people with hundreds-of-thousands of names on their lists, who could barely scrape up enough money to make the payment on their house. 

I’ve also seen other people with small lists, but a very strong tribe, crush the competition in affiliate contests and just overall business. Why? 

Because a list is just a thing. 

But a tribe is a growing, living, breathing, emotional community that can sustain you in business and in life for a very long time.

So my question to you is… what would you rather have, a list or a tribe? 

I think the answer is obvious. 

One of the ways to build a tribe is by providing them with amazing value on a consistent basis. 

The one thing at the core of countless tribe is a book… a manifesto… a textbook… a guidebook… a “bible”… a collection of ideas, principles, rules, and blueprints.

Something everyone in the tribe can read and feel a part of, almost like having the book gives them membership in a cool kids club!

If you are not the author of your own book yet… or if you’d like to write another book to build your tribe, I can show you NINE different ways to have that book done by this time next week. I’ve shown TENS-of-THOUSANDS of people just like you how to create their own books super-fast and go on to use their book to build a tribe!

Check out the “modern day classic” that makes all the difference –


“If you have always believed you could write an ebook but didn’t know where to start, this is the place to go.”

If you have always believed you could write an ebook but didn’t know where to start, this is the place to go. Jim makes it so easy in a step by step format, with plenty of tips and tricks that he has learned the hard way in over a decade of marketing ebooks.

– Dy Witt

Get started today!

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