It’s Not What It Is – It’s What It Does – SCCMH [Podcast 21]

“It’s Not What It IS… It’s What It DOES!”

This is Sales Copywriting GOLD here folks.  Jim and Stew discuss a problem most of us have as entrepreneurs – actually selling our products / services incorrectly.

It’s Not What It IS… It’s What It DOES! When it comes to sales copywriting, one of the biggest mistakes people make is getting hung up on WHAT they sell. Not what your products or service actually DO for the people that buy them.

Hook and sell on emotion, easing of a problem with anything we sell. We all need to remember that people buy what you’re selling based on the desires it satisfies or the problems it solves. As Jim references in the podcast, we don’t just sell tea, a book, or a drill, we sell products that help people ease their pain, solve their problems, or help them reach their goals and dreams.  Never forget that…

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Case Study vs Testimonials – What is the Difference? How to Use Them? – SCCMH Podcast 20 [podcast]

“Case Study vs Testimonials – What is the Difference? How to Use Them?”

Jim Edwards and Stew Smith discuss the differences and all the ways to use both case studies and testimonials.

BONUS – Jim walks us all through the Case Study and Testimonial Funnel Script Wizard to build an interview for satisfied customers and build a killer segment for your testimonial page.

You can find out more about Funnel Scripts…

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Funnel Scripts vs. OFA Copy Hacks [video]

What’s the difference between Funnel Scripts and the OFA Copy Hacks I just released? Watch this quick video as I explain the differences and the options available. Join OFA Copy Hacks here: PS – Have you heard of my amazing FREE Facebook group if you want to write better copy and amazing content… otherwise…

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