Who do you see yourself to be right now? [video]
I’ve been doing a lot of research on avatars lately and specifically on their identity. The identity they give themselves now and the identity they want to have in the future. The identity that our customer/avatar has about themselves right now is going to impact our ability to communicate and sell to them. What am…
Have you fallen into the Facebook TRAP?
Have you fallen into the Facebook TRAP?
Has Mark Zuckerberg trapped you? Is he limiting your business?
Over the past 20 years, I’ve watched hordes of people chasing “the only way to get traffic.” It’s like watching my little chickens running towards the feed.
I call this the “traffic trap.” Right now, the “traffic trap” is Facebook because almost every day I hear someone say…
Are You Cheating People And Are You Cheating Yourself?
Are You Cheating People And Are You Cheating Yourself?
Most of us who do stuff online are incredibly creative.
We’re coaches, we’re authors, we’re software developers.
We do all these things, and we define ourselves as that thing.
“I’m a coach.”…