Podcast 184 – Jim Edwards and Stew Smith discuss the top THREE things about sales copy (besides hook / story / offer or problem / agitate / solve).
1 – Know Your Audience (avatar)
2 – Enhance your credibility (get avatar to trust / like / need you)
3 – Fascinate audience by uniquely solving THEIR problem
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https://www.facebook.com/groups/copywritingandcontenthacks
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