The 1-2-3s of Sales Copywriting – SCCMH [Podcast 184]

Podcast 184 – Jim Edwards and Stew Smith discuss the top THREE things about sales copy (besides hook / story / offer or problem / agitate / solve).

1 – Know Your Audience (avatar)

2 – Enhance your credibility (get avatar to trust / like / need you)

3 – Fascinate audience by uniquely solving THEIR problem

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