I’ve always been fascinated by creativity.
Why does creativity seem to come so easily to some, while others struggle constantly?
I believe individual creativity helps us stand out in our market, no matter:
- What we do;
- Who we help;
- What we’re selling.
Creativity is the magic key to help you do well!
One of the things I’ve noticed over the years is that creativity is a limited resource. Once you burn through it for the day, you have to wait until tomorrow to get more.
If you burn through it too fast and for too long, you can set up circumstances where it might take weeks to get it back.
I’m not talking about writer’s block or anything similar.
I’m referring to that moment when you’re trying to be creative.
It’s hard to be creative on demand at the drop of a hat.
It’s much easier to set up circumstances where you can be creative… to get into (and stay in) the “creative zone.”
Creative Timing
Everyone has a specific time of the day when they are most creative.
My creative time is early in the morning, and I can stay creative until noon.
After that, I don’t want to keep working on creative activities.
I don’t want to write sales copy.
I don’t want to make videos.
I don’t want to write articles.
I don’t want to create emails.
I don’t want to do any of those creative things.
When the creativity time passes, and your well of creativity gets exhausted for the day, you’re simply not creative anymore!
5 Creativity Tips
Here are my five creativity tips:
1. Make sure you give yourself a chance to be creative. Don’t just expect to instantly be creative on demand.
2. Figure out when you’re most creative during the day and schedule your creative tasks for that period of time.
3. Get lots of rest and avoid getting overly tired. Tired people are NOT creative.
4. When you don’t feel creative, go for a walk or take a nap to “reset” your brain. Forcing creativity rarely works (and you end up just going back and fixing stuff later).
5. If all else fails, distract yourself 100% with something fun for about 30-60 minutes and then come back to the creative task! Often this release valve is enough to get you a burst of creativity before it’s time to quit for the day.
You’ll be surprised how often you can go back to the well of creativity every single day if you understand how to manage this resource!
The Takeaway
Before you tell yourself:
I guess I’m not creative today.
Or worse
I’m not a creative person.
Take a break!
Creativity is one of those things that can be practiced; it can be cultivated; it can be built like a muscle…
But even the most creative people in the world have a limited supply of creativity.
So, remember to:
- Create a creative schedule depending on when you’re most creative.
- Get plenty of rest.
- Take a break when you’re not feeling creative.
That’s how I do it, and it really works for me!
If you need some EXTRA tips on filling your well of creativity, check my Sales Copywriting and Content Marketing Hacks Facebook group. There are many discussion topics here that can help you understand your creativity!
“Copywriting Secrets has really opened my eyes about the importance of knowing your audience…”
“Copywriting Secrets has really opened my eyes about the importance of knowing your audience and really speaking to an individual’s pain points… It’s crazy to think of all the money I have left on the table over the years because I didn’t know what it took to write great copy.
With the insights that I’ve gained from Copywriting Secrets I believe it will have the potential to take my biz from barely making it to thriving.”
– Leif Harbidge
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