A Note From Jim
Two Is One. One Is None!
Two is one. One is none. That’s a phrase I first heard when learning how to shoot rifles from a former US Army Green Beret.
When he first said it, I had no clue what he meant. Later that week I learned exactly what he meant.
One of the guys in our class broke his pistol. Not sure how, but he did it.
The instructor asked him to grab his replacement so we could continue the class. The student looked at him dumbfounded.
After the student explained he had no backup weapon, I lent him my backup gun and the class continued.
After class was over we all got a very pointed and succinct lecture on the concept of “Two Is One. One Is None!”
When you have something mission-critical in your life or business (gun, computer, phone, microphone, keys, video camera, water filter, rolls of toilet paper 🙂 etc.) you should always have at least one backup.
You should have TWO of everything (yes, you should have a backup computer on hand) “just in case” your primary goes down.
Not only can it save your business, it can also save your life!
This lesson came home to me just yesterday when our house got hit by lightning. Despite extensive preparation, we lost a printer, a TiVo, and several USB ports on a couple of computers.
But, because we have redundant backups, this turned NOT into a catastrophe, but rather a minor inconvenience.
Two Is One. One Is None!
Words to live by!
Jim
The Difference Between Inconvenience and Disaster
I had something happen last night that could have put me out of business!
Watch this quick video where you’ll learn more detail about what happened, and the killer important lesson you can learn and actions YOU need to take from it. (Yes, this could be you too!)
Watch the Video on Facebook Here
Did You See This?
Check out this podcast where I walk through a new wizard that’s based on one of the most powerful structures you can use to create videos, blog posts, email and even social media posts that get people to by your products and a whole lot more!
It’s called the Hero’s Journey and with this nifty new wizard, you’ll see just how easy it can be to put it to work for YOU!
Catch this game-changing podcast here!
Jim shared the first video book trailer for the upcoming release of Copywriting Secrets.
Watch the trailer on his private Sales Copy & Content Marketing Hacks Facebook group here.
Don’t miss out on this highly anticipated book release! Get on the early bird list at: www.copywritingsecrets.com
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