Weekly Update – July 18th, 2018

A Note From Jim

Here’s something to think about.

It used to be that email was everything in marketing. Now, not nearly as much.

Yes, email still matters… and yes, people still read it. But, the big difference now is that people
read email only from people they have a relationship with.

In other words, they don’t read marketing email anymore… they read emails from people they
feel they know.

So where do you build this relationship? Social media.

Social media is where you build trust and a following… and those are the people who will read
your emails… not the other way around.


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