A Note From Jim
If You Fail To Plan Your Content… Your Results Will Suck!
The Word Of The Day Is “Planning”
When most people hear the word planning, they think of “planning ahead.”
When others hear the word planning, they often think of planning a vacation or a trip. (Though more than a few see traveling as out of reach right now because of the outrageous price of gas – but I digress 😉).
When I hear the word planning, I think of planning your content out ahead of time to create powerful results in your business.
Here are my thoughts on the word planning as it applies to sharing your unique message with the world:
Most people just see “content marketing” as a thing they do. It doesn’t really matter what you put out or when… it’s almost like a “tax” you have to pay in your business.
In fact, many “experts” will tell you to put your content out at IRREGULAR intervals, so people don’t get used to seeing it at a specific time. (I think they are full of it and have never seen the test results to support that).
The thing that works best for us here in our business is to plan our content out for every week and use a strategic approach that drives home a consistent theme with each piece of content.
All the content we send each week builds on the one before but doesn’t require someone to see any of the other content in order to get a benefit.
By doing that, combined with a regular, dependable flow of content delivery, we consistently buy “brain cells” with the members of our tribe.
Bottom Line: consistent, high-quality content delivers consistent results in marketing your business (no matter what you sell).
Plan your content out for the week (at a minimum), and your results should improve dramatically.
By the way, if you want to discover the secrets of sharing your unique message with the world (without struggling to create the consistent stream of valuable content you need), then check out my NEW software – Content Marketing Scripts – at https://ContentMarketingScripts.com right now!
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Weekly Content Round Up
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Deep Dive Into What’s New – Jim and Stew Show
If an 11-year-old can do it, what’s your excuse?
A Hook For Your Book – Jim and Dean Show
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Sales Copywriting & Content Marketing Hacks Podcast Recap
We help entrepreneurs sell more with less effort and less stress… no matter what you sell! We cover topics on sales copy, content marketing, advertising, website sales letters, email marketing, headlines, ad writing and more.
WARNING: we are not here to teach copywriters the finer points of copywriting… we’re here to make it easy for normal people to use words and pictures to make more sales and get results. And, we have a lot of fun doing it!
Are You Strategic with your Consistent Content? – SCCMH [Podcast 160]
Build a List or a Tribe? – SCCMH [Podcast 159]
Case Studies and Testimonials for Your Business – SCCMH [Podcast 158]
Don’t Skip Creativity Day – SCCMH [Podcast 157]
Spring Training for Your Business – SCCMH [Podcast 156]
Five Words with Jim Edwards That Will Change Your Life – SCCMH [Podcast 155]
To watch more episodes Click Here!
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