Weekly Update – November 20, 2019

A Note From Jim

Repurpose Proven “Stuff” Whenever Possible

So, I had a webinar on Tuesday after being gone for 2 weeks.

Over the weekend I wrote a 4,000 word “article” for a friend’s book that drops next year.

I was in a panic about my webinar… until I realized I could use the article as the basis for the webinar.

I went from panic to relief in about 5 seconds 🙂

How often do we make things harder on ourselves than absolutely necessary?

You might say “But Jim, if you created that content for your friend’s book, won’t he be upset you used it? People won’t buy his book if they get the content elsewhere, right?”

No. No, for several reasons.

1. The book drops in 8 months… people will forget.
2. Even if the same people get the book who were on the webinar, my article is just a small part of the bigger book.
3. Even if one person were to notice (which they won’t), it will just reinforce the message.

Look back at things you’ve done in the past (content, articles, classes, webinars, etc.) and ask yourself how you could improve, enhance, or change them for the better.

We all learn new things… we all make new distinctions.

Instead of reinventing the wheel, make your existing wheels better!

People will thank you for it 🙂

Jim

Spotlight on Copywriting Secrets

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Did You Miss This?

Based on some “feedback” I got from one of the people in my Facebook group, there are a couple valuable lessons to learn…

In this quick video you’ll learn about what happened when I was told that ‘There’s no value in your Facebook group.’ It might surprise you, and you can even tell me what YOU would have done in my shoes by leaving a comment.

Watch the video here now.

Letting The Chickens Out with Jim

Every week Jim goes live on Facebook and posts his morning tips while letting the chickens out. 

Did you forget this too?

The real purpose of any email teaser (99% of people screw this up!)

What’s gonna work? Teamwork! 

Sales Copywriting & Content Marketing Hacks Podcast Recap

We help entrepreneurs sell more with less effort and less stress… no matter what you sell! We cover topics on sales copy, content marketing, advertising, website sales letters, email marketing, headlines, ad writing and more.

WARNING: we are not here to teach copywriters the finer points of copywriting… we’re here to make it easy for normal people to use words and pictures to make more sales and get results. And, we have a lot of fun doing it!

Entrepreneurial Burn Out – Interview with Dr. Kelly Shockley – SCCMH [Podcast 40]

IT Professional Needs Help With Copy – SCCMH [Podcast 39]

Disaster Recovery or Business Continuity – SCCMH [Podcast 38]

New Member Question – Getting Started With Writing & Sales Copy – SCCMH [Podcast 37]