A Note From Jim
Slash Prices or Skyrocket Value
(the choice is yours)
Back in 2001 – 2002 we had the dotcom bubble burst. It was amazing to watch.
The thought back then was that “The rules have changed. Old ways of figuring market value are out the window.”
They weren’t. They didn’t. It all crashed.
The rules never change.
Back in 2008 – 2009 we had a crisis that started in South Florida that tanked the world financial markets.
The thought back then was that mortgage-backed securities were “An incredible new frontier of investment potential.”
They weren’t. They were total crap. It all crashed.
The rules never change.
(Side note: I was a mortgage broker in South Florida in the mid-nineties and saw first-hand the practices that ultimately ignited the crisis. I left after 9 months because I could see the writing on the wall.)
Back in 2020 we had a crisis that started with a virus that originated in China that tanked the world economy and resulted in the highest unemployment numbers in history.
The thought last week was that “The economy will reopen fully by May 1… or June 1… or July 1.”
It won’t. The world has changed forever.
But the rules haven’t changed.
People will continue spending money… but they’re going to be more careful about how they spend it.
We were riding an economic high before all this started. Now we’re not.
But here’s the one thing I want you to take away from this.
People are going to react one of two ways to this new normal. They will try to boost sales by slashing prices or by adding value.
Slashing prices only leads to heartache and failure.
Adding value to the point where people feel compelled to find a way to pay you no matter what… that’s the way to survive and thrive no matter what the rest of the world is doing.
Add massive value if you want to make more sales.
That rule hasn’t changed… and it never will!
Jim
Article of the Week
Ever feel like you have just too much to do and not enough hours in the day? Yeah, me too. When that happens, if you’re determined to reach your goal with “whatever it takes,” STOP!
I almost make a HUGE mistake like that recently. In this new blog post you’ll learn what I did instead…. And that has made all the difference.
Go to the blog now to see what I mean
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Letting The Chickens Out with Jim
Every week Jim goes live on Facebook and posts his morning tips while letting the chickens out.
Sometimes you have to separate yourself from negative people…
There’s a pony in here somewhere…
Sales Copywriting & Content Marketing Hacks Podcast Recap
We help entrepreneurs sell more with less effort and less stress… no matter what you sell! We cover topics on sales copy, content marketing, advertising, website sales letters, email marketing, headlines, ad writing and more.
WARNING: we are not here to teach copywriters the finer points of copywriting… we’re here to make it easy for normal people to use words and pictures to make more sales and get results. And, we have a lot of fun doing it!
Dude, Be Nice – SCCMH [Podcast 64]
Things We Have Learned During Quarantine – SCCMH [Podcast 63]
Build a Podcast This Month – Quarantined Edition – SCCMH [Podcast 62]
Do This During Quarantine – SCCMH [Podcast 61]
To watch more episodes Click Here!
Cuteness Overload – The Puppy Update
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