Weekly Update – July 25, 2019

A Note From Jim What’s Your Story? One of the most powerful things you can use to differentiate yourself in the marketplace is your story. * How did you get started? * What challenges have you faced? * What mistakes have you made (and fixed)? * What roadblocks have you blown through? You have an…

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Today’s Word is “Cogitation”

Cogitation. There’s a word you don’t hear much anymore. Here’s the definition. Cogitate: Think deeply about something; meditate or reflect. “He stroked his beard and retired to cogitate” People used to think things through. People used to sit down and think about the ramifications of a certain course of action, line of thinking, or strategy.…

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When Facebook Ads ARE NOT The Solution – Know Your Market – SCCMH [Podcast 31]

“When Facebook Ads ARE NOT The Solution – Know Your Market”

Jim Edwards and Stew Smith discuss a question from a medical professional about marketing his concierge service.  There are some things that we should realize that social media cold traffic may not be the best bang for your buck with advertising.  Check out this interesting discussion concerning building a new service for your business…

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Member’s Update – July 19, 2019

A Positive “Upward” Spiral

Everyone’s familiar with a negative “downward” spiral.

You know. When the Internet goes out, and then the phone doesn’t work, then you get in a bad mood, and you bite someone’s head off, and a check goes missing, and it just goes to hell from there!

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What is the Epiphany Bridge and How Do I Use It? – SCCMH [Podcast 30]

“What is the Epiphany Bridge and How Do I Use It?”

Jim Edwards discusses the Epiphany Bridge and how to use it. Understand we all have several epiphanies throughout the journey of our lives. How long should an epiphany bridge be and how often should we use them?

Learn why the epiphany bridge is a useful tool for all business owners in their marketing salescopy…

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Weekly Update – July 18, 2019

A Note From Jim All Aboard For More Sales, Profit, and FUN! I had a great conversation the other day with a business partner of mine about making more sales. He put it very well when he said “If you’re an author who is great at writing books, but you suck at selling them… Are…

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Jim Demonstrates Salescopy Algebra II – SCCMH [Podcast 29]

“Jim Demonstrates Salescopy Algebra II”

The irresistible offer factor formula:

PP / P factor = IOF (Irresistible Offer)

Payoff and Promise divided by Pain Factor = Irresistible Offer…

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How To Uncover The Secret “Emotional” Ingredient In Your Product That Makes People Buy

Here’s why you want to find emotional meaning in your product or service: it’s what ultimately gets people to buy. If you can make people emotional, that changes their state. If you can change their state, you can get them to make a purchase. So, the first step in selling more is to find the…

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Member’s Update – July 13, 2019

Innovation VS Sure Thing

It’s funny.

It’s like you’re stuck between a rock and a hard place.

You need to try new stuff to see if it works better than what you’re doing now.

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Sales Copy Algebra – Useful Formulas – SCCMH [Podcast 28]

“Sales Copy Algebra – Useful Formulas”

Jim creates Salescopy Algebra and explains useful formulas for building successful salescopy.

Formula #1: -P x -A +S = $ales!

Formula #2: D + (B x B x B) + S = $ales

Watch the short video to see what this means!…

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