Category Archives: Sales Copywriting and Content Marketing Hacks Podcast

We help entrepreneurs sell more with less effort and less stress… no matter what you sell! We cover topics on sales copy, content marketing, advertising, website sales letters, email marketing, headlines, ad writing and more. WARNING: we are not here to teach copywriters the finer points of copywriting… we’re here to make it easy for normal people to use words and pictures to make more sales and get results. And, we have a lot of fun doing it!

Increasing Sales in the Digital Marketing Space – SCCMH [Podcast 113]

“Increasing Sales in the Digital Marketing Space – SCCMH [Podcast 113]”

Jim and Stew answer a question on increasing sales in the digital marketing space.

Question from FB Group: Anyone have selling experience in the digital marketing space? Looking to pick someone’s brain and increase my selling skills and close more clients – Michael

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Good Content Deserves Advertisement – SCCMH [Podcast 112]

“Good Content Deserves Advertisement – SCCMH [Podcast 112]”

Jim Edwards and Stew Smith discuss the many ways to find advertisers, product placements, or sponsors for your valuable content (blog, video, webinar, social media posts). There is a passive method that requires you getting seen and a more active method where you search for advertisers. OR like Jim, you can just plug your own content, products and services as a commercial.

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Haters Gonna Hate – How to Deal With Negative Comments / Feedback in Business – SCCMH [Podcast 111]

“Haters Gonna Hate – How to Deal With Negative Comments / Feedback in Business – SCCMH [Podcast 111]”

There are many ways to deal with trolls, haters, or just negative feedback about your products and services you provide. The healthiest ways for you and your business are to address them with as little time and energy as possible. Here are some tips:

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What Makes YOU the Expert – SCCMH [Podcast 110]

“What Makes YOU the Expert – SCCMH [Podcast 110]”

Sales Copywriting and Content Marketing Hacks Podcast 110 : How do you set yourself to be seen as an industry or subject matter expert?

Jim and Stew take on a Facebook Group question asking about becoming an expert in your field. What makes you the expert people want to do business with?

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Storytelling and Adding Stories to Sales Copy Writing – SCCMH [Podcast 109]

“Storytelling and Adding Stories to Sales Copy Writing – SCCMH [Podcast 109]”

Jim discusses his secrets of telling stories. Stories are the key to generating more sales in your business, no matter who you are or what you sell. And if you want to take your stories to the next level, follow these three tips:

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Avoid Roadblocks That Can Crush Your Business – SCCMH [Podcast 108]

“Avoid Roadblocks That Can Crush Your Business – SCCMH [Podcast 108]”

How Do You Handle Roadblocks In Your Business? Jim and Stew discuss how to handle roadblocks in business or life. After Jim’s Facebook jail sentence, Stew was inspired by Jim’s 24 hour turnaround answer to no longer having to rely on social media to go live with podcasts, webinars, and live videos. See Podcast 106 and 106B for more details of that process.

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Facebook Jail (Again) & Burnout Recovery Tips (part 2) – SCCMH [Podcast 107]

“Facebook Jail (Again) & Burnout Recovery Tips (part 2) – SCCMH [Podcast 107]”

Jim Edwards is fresh from vacation and free from Facebook Jail only to get sent back to the Pokey again. The recidivism rate is high in the world of Facebook Live videos. Hopefully Jim can find the straight and narrow path.

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Going Solo Media vs Relying on Social Media – SCCMH [Podcast 106]

“Going Solo Media vs Relying on Social Media – SCCMH [Podcast 106]”

Jim Edwards is fresh out of Facebook Jail due to a technological issue, not a content issue and he is here to discuss the power of being a SOLO MEDIA vs having to rely on social media. Did you know you can do a LIVE video / Q & A / Podcast from your own website and bypass all social media platforms? Check this out… What would you do if you were in Facebook Jail and had a scheduled paid webinar coming up?

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Business Contingency Planning During Social Media Blackout – SCCMH [Podcast 105]

“Business Contingency Planning During Social Media Blackout – SCCMH [Podcast 105]”

Jim and Stew discuss what you should consider IF you rely significantly on social media in your business.

What would you do if you were in Facebook Jail? Recently Jim Edwards felt the wrath of Facebook filters that shut him down for a week even though he spends nearly $100,000 a month on Facebook advertisements. Without explanation or the ability to defend his actions, Facebook closed his ability to post on the social media platform for a week.

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Content Marketing Defined Ideas – SCCMH [Podcast 104]

“Content Marketing Defined Ideas – SCCMH [Podcast 104]”

Jim Edwards of the Sales Copywriting and Content Marketing Hacks podcast helps define what content marketing is, has become, and what it will be as we all evolve into our own media companies as entrepreneurs.

Defined: Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. (CMI)

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