Category Archives: Sales Copywriting and Content Marketing Hacks Podcast

We help entrepreneurs sell more with less effort and less stress… no matter what you sell! We cover topics on sales copy, content marketing, advertising, website sales letters, email marketing, headlines, ad writing and more. WARNING: we are not here to teach copywriters the finer points of copywriting… we’re here to make it easy for normal people to use words and pictures to make more sales and get results. And, we have a lot of fun doing it!

Facebook Live – Preparing for Black Friday and Other Big Holiday / Seasonal Sales – SCCMH [Podcast 48]

Jim (http://www.thejimedwardsmethod.com) and Stew Smith discuss some smart ways to stand out when having a sale. Don’t have a sale just to have a sale. Stand out by being different, funny, and adding value to a purchase vs just dropping the price. Check out the Facebook Group – Sales Copy and Content Marketing Hacks at https://www.facebook.com/groups/copywritingandcontenthacks…

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The Power of Headlines (Foul Play Suspected) – SCCMH [Podcast 47]

“The Power of Headlines (Foul Play Suspected)”

Jim and Stew Smith discuss
the importance of headlines with an amazing sub-conscious prop that Jim created
to grab your attention by “not” grabbing your attention. …

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What is Good Enough (with anything you produce) – SCCMH [Podcast 46]

“What is Good Enough (with anything you produce)”

Jim and Stew discuss What is Good Enough with business products, webpages, services, content. But always keep evolving as good enough today should be different from good enough 5 years ago. Check out how Jim and Stew handle the things that make us all human – typos, errors, mistakes, technology evolution, and much more…

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Customer Service Stories To Learn From – SCCMH [Podcast 45]

“Customer Service Stories To Learn From”

There is a fine line between doing too much customer service and just refunding people for their money. Learn where the line is. But also take customer service information as direct feedback on fixing something wrong with your product or buying process. Customer service is a double edged sword and can be helpful if you can take constructive criticism – it can also be painful if you take comments personally trying to please everyone….

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Lessons Learned from Recent Book Launch – SCCMH [Podcast 44]

“Lessons Learned from Recent Book Launch”

Jim and Stew discuss the recent book launch of Copywriting Secrets https://copywritingsecrets.com. Anything that you do in business, there should be a moment where you assess your performance, your team’s performance, and the performance of outsourced services. What can you do better? What went better than expected? What curve-balls occurred the required you to act fact with a contingency plan? What are the next steps and how can you avoid any issues already experienced with the initial launch? …

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Importance of FB Groups in Business – SCCMH [Podcast 43]

“Importance of FB Groups in Business”

Jim Edwards and Stew Smith discuss the importance of groups and how they can not just help you with sales, but be a source of positive vibes in your life and work. Having a place to seek answers / advice and share knowledge is what every self-employed entrepreneur needs. See more about Jim Edward’s Methods…

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To, Through, and After with Business – SCCMH [Podcast 42]

“To, Through, and After with Business”

Jim uses an idea of Stew’s for this podcast.

Stew Smith has a podcast segment called To, Through, and After where he interviews people about their military special ops journey – what they did before the military getting TO the training, getting THROUGH the training, and After the training as an active duty member.

Jim takes this concept and applies it to business and product / book / service launch…

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Selling ChatBots – Sell What It Does – Not What It Is – SCCMH [Podcast 41]

“Selling ChatBots – Sell What It Does – Not What It Is”

From the pages of the closed Facebook page, Jim and Stew discuss a question from a member who is looking for some advice on crafting a chatbot sales letter for my company that can be used as a direct, mailed sales letter and as a longer form cold email. Jim walks through a wizard to better sell what chatbots DO not what it IS….

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Entrepreneurial Burn Out – Interview with Dr. Kelly Shockley – SCCMH [Podcast 40]

“Entrepreneurial burn out – interview with Dr. Kelly Shockley”

Jim and Stew share how they avoid burnout and get the blessing of Dr. Kelly along with more ideas of what to look out for and how to avoid “entrepreneurial burnout.”…

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IT Professional Needs Help With Copy – SCCMH [Podcast 39]

Jim Edwards and Stew Smith discuss a posted Facebook question from the Sales Copy and Content Marketing Hacks closed Facebook Group.

How about write a BOOK? Jim walks through method to become the expert in the field but not necessarily explaining how sausage is made. Here is the question:

From BJ: I’m working on a project to generate leads for my IT services and consulting company. I came up with the idea to produce a guide …

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