Complicated Does NOT = Better

Humans have a tendency to complicate things…

And I think we do that because we associate complicated with better.

If something significant is simple, people tend to say:

“Oh! It can’t be that simple!”

Yes, it can.

Model Success

If somebody successful says to do what they did so you can be successful too, don’t add your uncertainty to what they’re telling you to do.

Do it exactly the way that person tells you to do it.

The goal is to see if you can duplicate their results.

If you add stuff because you think you can do it better, you risk adding things that won’t work!

For example:

If somebody tells you how to build your list by creating a lead magnet a certain way and then setting up a page a certain way… 

Set up the lead magnet and the page that way!

Don’t add to it ‘cuz you think you’re smarter.

Just do what you’re told to do! (How many times did your mother tell you that! 🙂

Get results… then add extras if you want on the second round.

Strip Away The Fluff

It’s like what people ask about working out.

They say they would work out but can’t because there’s no gym nearby.

Then a Navy Seal says…

“You don’t need expensive equipment to get into shape. You can do pushups, pullups, situps, jumping jacks, and run anywhere on planet earth.”

Taking this simple advice can offer fantastic results for fitness. 

Keeping it simple applies to a lot of other stuff, too!

Getting Results Isn’t Complicated

The more complicated you make it, the less likely you are to take action and get the results you want.

Let me say that again louder…

The more complicated you make something, the less likely you are to take action and get results.

So, when someone successful tells you to do what they did so you can be successful too…

Just do what they say… the way they say it!

The simpler you keep it, the better your results should be.


Complicated can make something seem like it’s better, but that isn’t usually the case.

Getting the results you want may be simpler than you think!

If you’ve never done something before, don’t underestimate how others did it before you.

Don’t jump to conclusions until you have all the facts!

Sometimes it is a good idea to take a step back and just test things out following the exact frame work they used.

If you like my “simplicity framework,” you’ll probably like my framework for writing pro-level copy in 10 minutes or less. Check it out at

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