What’s the smartest thing you can do right now?

I’ll tell you, but I need to preface this a bit first.

One of the biggest mistakes I see people make is thinking the goal is the result. For example, they think, “Make $1 million” is a goal.

It isn’t. It’s a result.

So what’s a goal?

A goal is something you’re going to complete to produce your result.

But you can’t really do goals.

You can only do actions.

Actions are the things you need to physically do to complete your goal.

For example, if my result were to make $1 million, then my goal would be to launch a funnel. One of my actions tied to that goal would be “write bullets for the sales letter.”

Other actions tied to that goal are: create a headline; create an offer stack; get a graphic done; create a compelling story, etc.

Actions create outcome. Goals by themselves don’t do jack!

Now Is the Time

This makes me think back to the summer of 2001…

…after I got fired from my job and I was forced out on my own… 

I was able to make more money from September to December of 2001 than I had made the previous 4 years combined.

I know the power of that focus, no matter what time of year. 

Get up early, stay up late, do whatever you have to do to make it happen. 

But NOW is the time. 

The Smartest Thing

So, what’s the smartest thing you can do right now in your business?

The smartest thing you can do right now is to figure out what are the three most impactful things you want to accomplish in the next 3 to 4 months. 

After that,

1. Write down all the actions you need to take to make those things happen;
2. Schedule those actions on your calendar.

Remember, you can’t do “make $1 million.”

You can only do actions that help you reach your goals. Once you reach enough of your goals (like write better copy), you’ll make more money. Only then does your result come to you.

It all starts with action, and the best way to make sure you do the right actions is to schedule those actions on your calendar.

A Warning

Write down all the actions YOU must take. 

• Not what you hope somebody’s going to do;
• Not what you hope is going to happen.

Write down only what YOU are going to do and put it on your calendar. That’s the only way anything will happen.

Conclusion

1. Figure out the 3 most impactful things you want to accomplish in the next 3-4 months.
2. Figure out what actions you need to take to make those things a reality.
3. Schedule them on your calendar. Make an appointment with yourself.
   • Don’t ever let your head hit the pillow until it gets done.

By the way, if you’re not a member of the Sales Copywriting And Content Marketing Hacks Facebook Group, you should be, because we do some pretty cool stuff over there to help you make your dreams come true. Check it out here.

https://www.facebook.com/groups/copywritingandcontenthacks/

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