How to Get Attention on Your Facebook Ads

Do you ever ask yourself: What are the best ways to stop people with your Facebook Ads?

Or better yet, what are the best types of ads to write?

I have some simple answers for you!

First think about the purpose of your ad.

Facebook ads are not your standard newspaper ads.

On Facebook, you have to do your best to catch somebody’s attention who’s scrolling through their feeds looking for something they’re interested in. They’re not looking for ads.

So, your challenge is to stop them in their track and pay attention to your ad.

You have two choices:

Grab their attention with a picture or with a question.

Usually, I think about my ideal customer scrolling through their newsfeed. I ask a question or choose a picture with them in mind and what they want most.

So what is your audience paying attention to?

Here’s an example:

You’re on a beach with people walking around. They’re doing their thing, and they’re thinking about their stuff. So, what can you do to get their attention?

You might try all sorts of things, but in the end, what’s going to get their attention is something they see or somebody asking them a question.

It’s not as complicated as you might expect. In fact, some people want you to believe that getting attention to your Facebook ads is complicated. They spout on with maxims, rules, and complex ways to create an ad. Of course, they’re telling you all that so that you’ll pay them for their “solution.”

But it’s much easier than that!

Ultimately, the smartest thing you can do is to share a lot of good content. With content you just pay attention to what people engage with on your page. When you find content they’ll engage with, base your ad on that. That will grab the attention of your target audience!

Your target audience will tell you what they want!

My idea here is that instead of creating an ad for what you want, it might be better to first create a bunch of content that’s valuable to your audience on your Facebook page. Experiment with content and learn how you can divert people from that content over to what you want them to do.

In other words, you have to offer them value first if you want to receive value later!

So here’s your simple formula for stopping people so that they pay attention to your Facebook ads.

  • Create valuable content
  • Observe what works best
  • Start your ad campaign based on what works.

When you write an ad, always think in terms of asking questions and using pictures.

Remember, your audience needs to first pay attention to your ad, and only after that will they pay you!


So, now you know how to stop people with Facebook Ads.

Make sure you:

  • Think about your ad’s purpose.
  • Stop people with a picture or a question created for your ideal audience.
  • Share a lot of content on your page.
  • Pay attention to how your audience reacts.
  • Offer value first to receive value later

If you’d like more tips and tricks like this, join my Sales Copy And Content Marketing Hacks With Jim Edwards Facebook group! Click here to request access now!

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