Pay Attention To The Parts That Aren’t Fun… (That’s Usually Where The Money Is!)

I was talking with a friend about her business and one of the “unfun” parts of business kept coming up for her. 

She kept saying over and over, “I hate wasting money on these ads! I’m trying to figure this out and it’s so frustrating.” 

The reality is that, once ads get figured out, everything’s going to work great. But we both agreed that figuring them out is not the fun part or business (at least for most people).

What Is The Fun Part?

For me, the fun part is writing sales copy and creating content. The unfun part is paying for ads and “completing that circuit” so I actually make money with the sales copy and content I create.

There’s a lesson there.

The un-fun part is usually where the money is.


Because it’s fun to write sales copy. 

It’s fun to create products. 

It’s fun to make videos. 

But the real money comes from selling.

The real money comes from:

  • figuring out ads that actually work;
  • creating webinars and testing them;
  • seeing how you can get more people to sign up;
  • getting your presentation to convert;
  • improving the conversions in all phases of your funnel.

That’s where you make your money. 

What Is The Unfun Part?

For me, running and testing traffic is not the fun part, but some people love it. One person I know in particular who loves traffic is John Parks. John is a genius when it comes to: 

  • Driving traffic;
  • Narrowing audiences;
  • Creating ads;
  • Split testing;
  • Maximizing conversions;

Since those things are not fun for me, I know I have to focus on them or hire someone to do them for me.

You need to figure out what the unfun part is for you because, most likely…

  • It’s your roadblock.
  • It’s your disconnect.
  • It’s your Achilles heel.

You have to figure out those unfun parts in order to move forward.

Strengths And Weaknesses?

Don’t think about it as weaknesses or strengths, either. Instead, look at it from the standpoint of, 

“Hey, what do I really LOVE doing and what do I feel competent at?” 

And contrast that against,

“What’s the stuff I don’t like doing?” 

For example, I’m really good at testing, and I’m really good at writing ads. It just isn’t fun for me.

Since it isn’t fun, that’s where I need to really pay attention and force myself to take action.

Once you find what you DON’T like doing, then you need to make a decision about the future. Do you develop the skill and do it yourself? Or do you find someone to do it for you?

How Do You Figure Out The Unfun Parts?

When you’re going through your day, notice the things you’re doing AND the things you’re resisting.

Some people look at me and say, 

“Jim, you think writing sales copy is fun?” 

Dude, I get off on it!

Other people say, “Do you really think that content creation is fun?”

There is nothing better than the creative process to me.

Pay attention to the things that are fun to you, and the things that are not fun to you. Whatever you find fun, do that to the best of your ability. But also pay attention to the parts you don’t like because that’s what’s holding you back from getting the results you want.

By the way, if you’re looking for something fun to do, check out the Sales Copy, and Content Marketing Hacks podcast! We just did our 54th episode of that podcast this week and there are some pretty fun and exciting episodes there.

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